Spotify is a great example of how to do this with their end-of-year campaign. It shows whatsapp number in australia each subscriber what their most-streamed songs were and where they rank on the charts of favorite artists based on the number of times they listened to their songs.
Making your piece more human and personalized is one of the most important steps to creating optimized emails. The fact that each piece of content has been created for each subscriber has many benefits. These include increased engagement, better relationships with users, and even the generation of emotions.
5.- Create dynamic content
Considering that personalization is a key ingredient of optimized emails, you should know that you can dynamically change entire sections of your piece's content to make the entire campaign more relevant and engaging.
A common use case for this would be to show menswear to your male subscribers while showing womenswear to female subscribers. Check out how Adidas did it in this email.
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Techniques to optimize the design of your emails
On the other hand, optimized emails do not only require attention to the content itself. The design is one of the most important aspects of your pieces. It will give you personality, attract the user and retain them.
6.- Bet on the inverted pyramid
pyramid optimized emails
The inverted pyramid model is one of the options you have at your disposal to structure the elements of your emails. Headers, images and buttons. So that they all work together to attract the user's gaze, convey the key messages of the campaign and get the subscriber to click.
The example uses the inverted pyramid model. As you can see, the design is automatically able to guide a subscriber's eye through the content until they reach the CTA.
7.- Try the zig-zag design
zig zag optimized emails
Another option for creating optimized emails with careful design is to use the zigzag pattern. You can create these angles by using images or color blocking. This will guide the reader through each stage of the email to the CTA .
Not only does this create a visually pleasing layout, but it also helps to simplify each section of the email so that it is easy to read.
8.- Choose the one-column layout
optimized emails column