Demographic data the first type of b2b data is related to

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The personal and geographic characteristics of the contact, including: the name the email address the phone number the address employment history the skills - firmographic data the second type of b2b data is based on company-related information, such as: the name of the company the company address the sector of activity the number of employees information on its turnover - technographic data the third type of b2b data is data characterizing the technologies used by the company and is related to: the technology an employee uses the technology a company uses - chronographic data the fourth type of b2b data is about events and changes that occur over time.

These are also known as purchase bc data hong kong triggers. These include: company relocation employee arrivals and departures business financing acquisition of the company company ipo participation in an event company recruitment here are some concrete examples of b2b purchase triggers : when a manager is promoted to a department manager position. When an employee leaves one company and joins another. When a company moves to a new office. When a b2b organization obtains funding from investors.

Time series data is essential for b2b sales and marketing teams because it highlights events that can open a sales or marketing opportunity. It allows b2b salespeople or marketers to determine when a prospect is most likely to purchase a product or service. - intent data (purchase intention) this is the newest type of b2b data. Purchase intent data refers to prospects’ online behavior as they surf the internet – what they search for, what content makes them respond, and whether it indicates purchase intent.