Visual identity – With the brand identity sorted out, it’s time to think about the brand’s look. “Creating a cool logo that visually embodies what the company is and is as memorable as possible is essential,” says Fraissat. “Establish visual elements that reflect the brand’s personality and use them consistently at all points of contact.” And importantly, if the brand is a product, good packaging design also helps to give it visibility and draw the consumer’s attention at points of sale.
Communication strategy – The next step is to create a good brand activation and communication plan. Today, with the various possibilities of paid online media, it has become cheaper to promote the brand in the digital environment. Thus, social networks offer an accessible and powerful platform to promote the brand and connect with customers.
“It is essential to share relevant and interesting content – we have luxembourg whatsapp data to keep in mind that people have less and less time, less patience and more options. There may also be a lack of a clear and attractive message about the attributes of the service or product that the brand wants to sell”, says the founder of Zaic Branding.
Experience is everything – Nothing can destroy the reputation of a bad product or service better than good advertising, says Fraissat. “A charming promise raises consumer expectations, and if the experience is not up to par, they won’t give it a second chance,” he says. A good customer experience is vital to the health of a brand. It’s important to find ways to improve interactions with the public and ensure that the experience is consistent, positive and reflects the brand’s values.
“The business owner knows everything about his brand, but he can count on someone who understands branding to complement his knowledge,” he says. Therefore, hiring specialized consultants, participating in marketing training or accessing support programs offered by organizations that support micro and small businesses, such as Sebrae, are great ideas.
For Fraissat, it is necessary to demystify branding. “Seek out all the free information available. Start slowly and gradually, and you will soon realize that branding is not rocket science and does not need to cost an arm and a leg!”