How Salesforce can help your marketing team

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While CRMs have traditionally been linked to sales teams, Salesforce has always gone beyond this and has great solutions for the Marketing department. Its Marketing Cloud platform is able to support many fundamental marketing processes that, in the medium term, positively impact sales. In addition, it integrates seamlessly with both B2B and B2C businesses. Let's see how Salesforce can help marketing in your company.

9 Ways Salesforce Can Help Marketing
1- Data-driven and customer-centric approach: Salesforce has Einstein, an incredible tool that puts artificial intelligence (AI) at the service of your company. This allows you to take marketing to the next level, now data-driven and customer-centric. Your marketing department will become smarter every day! In addition, data management in Marketing Cloud is done through a relational database compatible with SQL.

2- Marketing automation: by automating repetitive tasks, you will gain time to focus on strategic campaigns and projects.

3- Deep customer insight: enables the collection and management of first, second and third party data, from both known and unknown parties, across multiple sources and devices. It also allows you to clean and unify data to provide a 360-degree view of each customer. With Salesforce CDP, you will reach a higher level where data is more connected and processed more intelligently.

4- Personalization of customer relationships: With the help bangladesh whatsapp lead of Einstein's AI tool, you can strategically organize interactions with consumers. The unified view of each customer will make it easier for you to understand their tastes, habits, purchasing trends and track previous interactions. This will allow you to establish fully personalized communication at each customer-company contact point, whether marketing, sales, services or support. Reaching the customer at the right time and channel with the right message has a very positive impact on customer loyalty.

5- Personalization of marketing campaigns: Along the same lines, Salesforce allows you to get the most out of your marketing campaigns, since you have more precise data and more specific segmentations. This way, you can create hyper-personalized campaigns that provide better results.

6- Fully connected customer experiences: In the customer journey through the company, it is necessary to deliver an organic and consistent message. You must avoid fragmentation. Salesforce can help you with this! Using Experience Cloud, you can build online communities and establish meeting points with your customers that are personalized to your brand and corporate style. In addition, it allows you to holistically manage these different meeting points (email, mobile applications and messaging, social networks, advertising, websites, IoT, communities, sales representatives and service partners), turning multichannel communication into omnichannel. According to Salesforce, high-performing marketers who use its platform are 8.1 times more likely to excel at creating personalized and omnichannel customer experiences.

Performance of marketing specialists
7- Impact analysis: With Salesforce, through its integration with Google Analytics 360 and the use of AI, you can measure each stage of the customer's journey through the different channels and devices. This allows you to evaluate which messages, channels, schedules, among other criteria, have been most successful. This makes it possible to reorient marketing strategies in a timely manner towards more effective ones. In addition, the analysis of these results allows you to optimize each experience throughout the customer's life cycle. It also allows you to measure the success of campaigns through indicators such as: leads generated monthly, lead quality, opportunities generated, income, etc.

8- Lead scoring: Each prospect has different types and levels of potential. Therefore, a reliable tool is needed to help distinguish between potential clients and unproductive prospects. Einstein Lead Scoring is one of the best alternatives on the market. It allows you to create forecasts of potential users, determine conversion rates and classify into segments. An accurate scoring of clients allows you to prioritize efforts on those with the greatest potential and speed up their conversion.

9. Improved ROI: Salesforce enables comprehensive marketing management that is data-driven and customer-centric, avoiding spontaneity and improvisation. This makes your messages, campaigns, strategies, and overall processes much more accurate and maximizes ROI. A survey conducted by Bluewolf shows that 77% of marketers using Salesforce report improved ROI as a result of integrating Marketing Cloud with customer service systems.

Salesforce Tools for Marketing
As you can see, Marketing Cloud is a very powerful solution. Much of this power lies in its integration with the Salesforce ecosystem, as it can be combined with many of its tools. These are classified into builders and studios.

Construction companies
Builder tools are used to manage data, content and customer journeys on the platform.

Einstein Service Cloud: a powerful tool that combines AI, CRM data and assisted processes with analytical techniques, allowing for deeper data processing.
Marketing Cloud Intelligence (formerly Datorama): dashboard center where the return on investment and company growth are managed and controlled.
Google Analytics 360: Marketing Cloud enables integration with this Google solution that provides the tools and support required by companies to better understand their customers.
Marketing Cloud Engagement (formerly Journey Builder): Ideal for creating personalized customer journeys across multiple channels, including all moments of the customer lifecycle.
Marketing Cloud Account Engagement (formerly Pardot): Powers marketing automation to empower sales teams with greater agility in closing deals and creating meaningful connections.
Studies
Instead, studies are used to manage and participate in communication channels.

Email Studio: aimed at creating personalized email marketing campaigns.
Social Studio: aimed at creating personalized campaigns on social networks.
Mobile Studio: Enables the creation of mobile applications that integrate interactions via SMS, push notifications, and group messaging.
Audience Studio: a “social listening” tool that allows you to capture and unify data from any source.
Marketing Cloud Advertising (formerly Advertising Studio): solution for managing acquisition, retargeting and digital advertising alignment campaigns.
Marketing Cloud Personalization (formerly Interaction Studio): A tool to visualize the customer experience in real time and connect with them through any interaction.
Data Studio: A tool for audience discovery, data acquisition and management.
Web Studio: Website creation solution. It allows you to create integrated, brand-consistent landing pages, among other features.