Don't know what Marketing 5.0 is? Read the article and learn all about the concept created by Philip Kotler!
Do you know what Marketing 5.0 is? This concept was created by author Philip Kotler, an American university professor, who brings technology to the center of strategies, allowing companies to have a broader business vision.
With countless books published, he became known as the “Father of Marketing”, being a great guide for professionals in this area. And, in this latest study, he understands that human and artificial intelligence must come together to enrich the user experience.
The idea is to minimize the negative aspects and bring tunisia whatsapp data important changes to the market and society. Understanding the main changes proposed by Kotler in Marketing 5.0 is very important for companies and professionals who want to remain competitive.
Want to understand more about the subject? In this article you will see:
What is Marketing 5.0?
What is Marketing 5.0 for?
How does Marketing 5.0 work and what are its components?
What is Marketing 5.0?
The term refers to an evolution of marketing. In stage 5.0, it is marked by the power of technology, which must be used to promote people's quality of life and well-being.
This concept is explained in the book “Marketing 5.0: Technology for Humanity”, written by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. However, it is worth mentioning that Kotler is one of the main authors of the work and also one of the greatest references in the area.
The first edition of the book was published in 2021 and was greatly influenced by the pandemic context brought about by Covid-19. The book highlights that this situation contributed to accelerating the digitalization of businesses, that many sectors of the economy were affected and that consumers changed their behaviors.
In the previous stage Marketing 4.0, Kotler states that consumers are looking for quality content on the internet before searching for services and products, creating an increasingly personal customer-company relationship. This relationship with the public advances even further in the writer's new work.
Furthermore, in recent times, we have seen the emergence of new technological tools. In Marketing 5.0, the authors understand that these technologies are already changing our reality and, in the future, may reach the Metaverse. Some of them are:
artificial intelligence;
natural language processing;
sensors and robotics;
virtual and augmented reality;
internet of things;
blockchain.
So, the idea is that companies and professionals can take full advantage of the potential of these innovations in their strategies, but without forgetting to care for people. In other words, these innovations should not be used to subjugate human beings.
What is Marketing 5.0 for?
The main objective of Marketing 5.0 is to promote a stronger connection between brands and consumers with the support of the technological solutions we have today, in a “man-machine” symbiosis.
For example, nowadays, it is possible to process data much more intelligently and quickly, collect information from our audience and, thus, produce quality content. And all of this is thanks to technology.
However, all these advances do not eliminate the need for human insights. We are able to develop wisdom, promote a plurality of thoughts and find even more innovative solutions. In addition, there is still the component of empathy, which is essential for getting customer relationship management right.