Digital marketing refers to tactics that utilize internet-based online channels such as search engines, social media, mobile devices, etc. Digital marketing has opened up a range of opportunities for brands.
Reach : Over 90% of Americans own a smartphone , and 15% of American adults use the Internet exclusively from that device. On a typical day, customers spend 6.5 hours online . If a brand needs to reach a sufficient number of people, the Internet is the place to go.
Low barriers to entry : Anyone can launch a digital marketing campaign with as little as $100. This levels the playing field for solopreneurs and small businesses.
effectivenessOnline marketing generates vast amounts of data that brands can use to create, monitor and optimize their campaigns. This makes marketing more cost-effective, producing a higher return on investment.
personalization: Unlike print, television or billboards, online ads can be personalized to the vp communication officers email list viewer's interests.
Objectives : With digital marketing, you can segment audiences in a more granular way. Retargeting can be contextual and timely, making it an effective marketing strategy.
Adaptability : If a campaign isn't working, change parameters instantly. It's losing money; pause it with the push of a button. A real-world event makes it irrelevant; stop the campaign.
**Multiplier effect: Social media marketing campaigns create a flywheel that expands reach and relies on word of mouth. This creates both credibility and visibility.
So it’s no surprise that since the rise of the Internet in the early 1990s, digital marketing has grown exponentially. And it’s evolving rapidly, too.
Brands are finding exceptionally new ways to capture the attention of potential customers. Moment marketing, proximity marketing, and live video shopping are just a few of the emerging trends. Let’s take a closer look at them.