Each commune has a map, brief but very important information and beautiful photos taken by professionals. The focus is on the visual and the images do the important job of capturing the essence of the place without going into the typical. For example, in the case of New York, Harlem, a traditionally Hispanic area, is listed in Locations as “Creative culture rooted in rhythm.” In a few words, everything is said.
Adidas
Why it inspires us: Originals isn't for everyone and Adidas knows that. That's why the idea of creating a Tumblr where you can post both photos and text is such a good idea. The blogging platform, aimed at a creative, restless and especially young audience, allows you to share posts immediately, so Adidas images can be distributed across the web by the users themselves.
For an Adidas line that's more about underground art than tennis, a platform like Tumblr, full of curious people looking for inspiration, is the ideal place to run a content marketing campaign.
Net-a-Porter
Channels: The Edit , a weekly online magazine, and Porter, a print magazine.
Why it inspires us: When it comes to high fashion, Net-a-Porter is the online saudi arabia consumer email list corner to go to for shopping. That's why the method chosen by the brand to develop its Content Marketing campaign is successful: fashionistas love magazines, both online and in print.
The Edit, for example, is an ingenious way to get readers to buy: they make fashion editorials where the clothes look amazing and then with just one click users can buy what they were looking at.
Adobe
Channels: CMO , a news, interviews and articles website dedicated to
Why we're inspired: In addition to high-quality content, CMO has a separate site that hardly feels like it's owned by Adobe—even though the company is selling it to you, you hardly notice. The site is updated daily with different types of content and goes far beyond the concept of a blog—it's a means of communication.
Podcasts, presentations, videos, and images: Adobe uses all kinds of platforms to communicate and does so responsibly and with a high standard of quality.