3.- Smartphones take over the content marketing strategy:
Mobile browsing has finally overtaken desktop browsing. In light of this scenario, content marketing strategies are expected to focus on improving the use of this platform .
Mobile user experience is still poor and offers poor navigation in most cases. Today, it is essential to optimize this, as most marketing efforts are aimed at millennials, who are mobile-first. In fact, the Content Marketing Institute also states that 87% of them admit that they are never far from their smartphone and 14% do not trust companies that do not have a mobile site or applications. Brands are expected to improve their responsive designs and thus increase their conversion rates.
4.- Use content creation platforms:
This is a resource that is already being widely used by different companies papua new guinea consumer email list around the world. These platforms allow you to buy content and get involved in the creation process. The main benefits are that they empower your internal marketing team, in terms of generating new material and saving time, and on the other hand, they reduce fixed costs, since you do not have to hire people to carry out this task.
In Chile, there is a website where you can buy on-demand content, its name is Postedin . This platform only generates original content. People from any profession can register and apply to be writers in various categories. They must first pass a selection test to certify their quality. Once accepted, they will be able to develop various contents according to the specific instructions required by the companies that request the creation of articles, posts, infographics, Ebooks, etc. All content is reviewed by an anti-plagiarism algorithm and editors who verify its quality.
Instagram is a social network that revolves around visual content, whether it be photos or videos, which makes it highly effective when it comes to engaging potential customers with a brand. According to an article by LinkHumans, Instagram has been four times more successful than networks like Facebook and Twitter in establishing a relationship between the public and brands. In addition, a survey carried out in 2014 by Forrester Research showed that 58.6% of Instagram users remember a brand more than if they saw it in television commercials.