For a long time, email marketing was synonymous with spam and intrusive communications.
However, thanks to the advancement of marketing automation tools, this channel has become the best way to deliver the right messages to the right people at the right time .
In addition to being an excellent tool for digital philippines whatsapp number marketing and inbound marketing professionals, email is an extremely democratic channel.
According to a survey by Pew Research , 92% of online adults use email.
So, contrary to popular belief, email marketing is not dead , and it can be a great way to grow your business!
This guide was made for both beginners who want to learn more about how to get started with email marketing, and those who already have an established strategy and are looking for ways to optimize it.
Definition of email marketing
Reasons to use email marketing
The role of email marketing in your marketing strategy
The 4 types of email your strategy needs to have
Email marketing tools and templates
Steps to build an email marketing list
Tips for writing amazing emails
How to create an email marketing campaign?
6 Email Marketing success stories you should know about
Definition of email marketing
Email marketing is communication between a company and its customers or potential customers, via email.
Some common email marketing examples that you may have already received in your inbox are:
Airline ticket offers
Promotions
Confirmation of an online purchase
Newsletter
Initially, the use of email as a marketing tool was seen as a digital version of advertisements sent through direct mail (also known as "direct mail").