Why We Started Making Viral Posts
Posted: Tue Jan 21, 2025 5:17 am
In July, I signed up for Alex Belyaev's Community Sprints project. On Max Epifanov's recommendation, I chose the course "How to Make Viral Content on LinkedIn* and Generate Leads in B2B". As part of this project, Dima Nekrasov and Co. hold educational 2-week sprints to improve the skill of "viral content on LinkedIn*". Experts share their experience with participants so that everyone can achieve real results in 2 weeks.
After the course, we took our previous experience, pumped in new experience and launched the viral content testing machine. Let's see what happens:
Viral post on Linkedin*, what?
A viral post is one that has more reach than your connections. There are also “white swan” posts — they get tens or hundreds of thousands of views and boost your number of connections many times over.
What makes a post viral is the activity under it, or more precisely, the comments. Your connections leave comments, their connections see it in their feed, and so your post spreads further.
Our goal is to build appointments with potential leads that are responsible for the inbound funnel.
We tried the outreach story. We set up outreach chains, collected and cleaned databases, and sought meetings. Meetings happened: 3-5 meetings a week (a good result). But the lead comes to the meeting cold, with the position of "come on, sell me something." In general, it's normal. But it's better if a person comes with some knowledge of the expertise and a willingness to talk. It's even better if he received benefit from us and goes to the meeting with this thought. Value first.
That’s why we formulated the goal differently: to build an inbound list of afghanistan cell phone number funnel on LinkedIn* using content + outreach mechanics.
The process of creating a viral post
We needed to create some content relevant to our product. Since we create AI solutions for inbound funnels, we decided to make a selection of AI tools for AAARRR funnels.
ChatGPT was a big help with content generation.
First, we collected what marketing mechanics are on each AAARRR metric. Then we collected AI tools for each mechanic.
Visualized the result:
Lead Magnet Versions
After that, we put together our own viral post funnel:
A person leaves a comment under a post and sends a connection request;
We accept the connection and send a link to the quiz;
In the quiz we collect the data we need (email and website);
We send a lead magnet by email.
If you are also interested in our map with 238 AI tools for the funnel, take it from my TG channel From 0 to 1 again. Go global . And subscribe, I publish a lot of useful information about experiments with the inbound funnel and entering the global market
Why do we collect emails if we already have a connection? Our experience has shown that a connection does not guarantee further dialogue with the lead, so the more communication channels we have with them, the better.
In private messages we also talk about how we plan to continue publishing cool valuable content. So that it doesn't go far
I talk about the process of preparing a lead magnet in more detail in this video
Video
Link to video.
Results of our first viral post
We created our first post based on the Community Sprint tips, collected feedback, and launched. We got some great results:
After the course, we took our previous experience, pumped in new experience and launched the viral content testing machine. Let's see what happens:
Viral post on Linkedin*, what?
A viral post is one that has more reach than your connections. There are also “white swan” posts — they get tens or hundreds of thousands of views and boost your number of connections many times over.
What makes a post viral is the activity under it, or more precisely, the comments. Your connections leave comments, their connections see it in their feed, and so your post spreads further.
Our goal is to build appointments with potential leads that are responsible for the inbound funnel.
We tried the outreach story. We set up outreach chains, collected and cleaned databases, and sought meetings. Meetings happened: 3-5 meetings a week (a good result). But the lead comes to the meeting cold, with the position of "come on, sell me something." In general, it's normal. But it's better if a person comes with some knowledge of the expertise and a willingness to talk. It's even better if he received benefit from us and goes to the meeting with this thought. Value first.
That’s why we formulated the goal differently: to build an inbound list of afghanistan cell phone number funnel on LinkedIn* using content + outreach mechanics.
The process of creating a viral post
We needed to create some content relevant to our product. Since we create AI solutions for inbound funnels, we decided to make a selection of AI tools for AAARRR funnels.
ChatGPT was a big help with content generation.
First, we collected what marketing mechanics are on each AAARRR metric. Then we collected AI tools for each mechanic.
Visualized the result:
Lead Magnet Versions
After that, we put together our own viral post funnel:
A person leaves a comment under a post and sends a connection request;
We accept the connection and send a link to the quiz;
In the quiz we collect the data we need (email and website);
We send a lead magnet by email.
If you are also interested in our map with 238 AI tools for the funnel, take it from my TG channel From 0 to 1 again. Go global . And subscribe, I publish a lot of useful information about experiments with the inbound funnel and entering the global market
Why do we collect emails if we already have a connection? Our experience has shown that a connection does not guarantee further dialogue with the lead, so the more communication channels we have with them, the better.
In private messages we also talk about how we plan to continue publishing cool valuable content. So that it doesn't go far
I talk about the process of preparing a lead magnet in more detail in this video
Video
Link to video.
Results of our first viral post
We created our first post based on the Community Sprint tips, collected feedback, and launched. We got some great results: