Where to invest: offline or online?
Posted: Tue Jan 21, 2025 5:21 am
Around 73% of people use the internet to find out about a product or service before making a purchase. In addition to being an important channel for gaining credibility, having a website increases the chances of getting more sales.
Learn more about the importance of having a website in our article “ Everything you need to know to create a website for your business ”.
Where to invest: offline or online?
Once you have data to prove where your school principals email list customer is coming from, the task of putting together a communication strategy becomes easier. In other words, to invest in the right channel , take into account the characteristics of your audience.
It is still very common to think of offline ads to attract consumers, such as flyers and TV commercials. If you are thinking of using any of these strategies in your planning, evaluate whether you will be able to segment correctly to reach your potential consumer and whether you will have a good return on this investment . Commercials have a large reach, but they require an equally large budget.
Furthermore, people are spending less and less time watching TV. Five years ago, the time spent watching live TV was around 63% of their day, which has now dropped to 33% . That still seems like a big number, doesn’t it? However, our attention is now shared with our little companions: our smartphones.
Did you know that one third of all global advertising dollars currently go to mobile devices? And it's no wonder! In Brazil, according to data from Anatel, there are over 235.7 million mobile phones, which is more than one device per inhabitant.
The combination of offline and online channels can be even more powerful for your business in knowing where your customers are coming from. Therefore, study your possibilities and, if necessary, seek out professionals who understand the subject and will be able to help you in the best way possible so that you don't waste money!
Did you like this content and want to learn more about strategies? Keep an eye on our networks and subscribe to our newsletter!
Learn more about the importance of having a website in our article “ Everything you need to know to create a website for your business ”.
Where to invest: offline or online?
Once you have data to prove where your school principals email list customer is coming from, the task of putting together a communication strategy becomes easier. In other words, to invest in the right channel , take into account the characteristics of your audience.
It is still very common to think of offline ads to attract consumers, such as flyers and TV commercials. If you are thinking of using any of these strategies in your planning, evaluate whether you will be able to segment correctly to reach your potential consumer and whether you will have a good return on this investment . Commercials have a large reach, but they require an equally large budget.
Furthermore, people are spending less and less time watching TV. Five years ago, the time spent watching live TV was around 63% of their day, which has now dropped to 33% . That still seems like a big number, doesn’t it? However, our attention is now shared with our little companions: our smartphones.
Did you know that one third of all global advertising dollars currently go to mobile devices? And it's no wonder! In Brazil, according to data from Anatel, there are over 235.7 million mobile phones, which is more than one device per inhabitant.
The combination of offline and online channels can be even more powerful for your business in knowing where your customers are coming from. Therefore, study your possibilities and, if necessary, seek out professionals who understand the subject and will be able to help you in the best way possible so that you don't waste money!
Did you like this content and want to learn more about strategies? Keep an eye on our networks and subscribe to our newsletter!