Do you know where on your website you are losing customers?
Posted: Tue Jan 21, 2025 5:26 am
Check out these 4 tips to improve the structure, presentation and usability of your page.
Every time a user accesses a website, they generate a lot of data – where they click, how long they stay and even how they interact with the interface. With this, we understand that websites produce thousands of pieces of information every day and, through this, we can trace a sales path and even understand the mindset of our consumer.
I always say that there are key statistics that agencies should keep an eye on. Before starting any project, I believe that developers need to put themselves in the user's shoes and ask themselves: "Would I go to this website? Would I stay here or would I close the page?" The empathy exercise is also valid in the development environment.
According to studies by Dynatrace, a global technology chile whatsapp data company, 88% of respondents said they would not return to an online store that provided poor usability. In other words, a bad experience on the website causes the user to give up on a purchase, as it is as if you entered a store and could not find the products. To prevent this from happening, I have listed some points that can help the customer stay on the website:
“To infinity and beyond” is something that works on websites
Infinite scrolling is a feature that can help increase user retention. Companies like Facebook, Instagram, and Twitter use this technique very well. But it’s worth paying attention to the purpose of the website, as this model works better on content sites than on e-commerce sites.
Keep the infrastructure always updated
When it comes to the technical side, it is always necessary to be as up-to-date as possible. Outdated servers negatively affect the user experience, which can complicate your revenue. According to data from KissMetrics, a user analysis and monitoring platform, each second of delay has an impact of R$25,000 in lost sales per year.
Pay attention to your Call to Action
In some cases, your Call to Action may be difficult to find on your website, which is why your customers are leaving. According to research conducted by On-line Marketing Coach, 70% of small and medium-sized companies do not display their Call to Action correctly. In other words, it is time to pay extra attention to this and make this option clearly visible at the beginning of your website.
Invest in the mobile version of your website
Many companies today build beautiful, responsive websites with modern designs, but they forget about the mobile version. Small businesses lose a lot of sales because they don't invest in this aspect, and this is one of the main mistakes. In an increasingly connected world, where people do everything in just a few clicks, investing in this version has become essential for those who want to be successful in business. And one tip for your development team is to use the Mobile First technique.
Every time a user accesses a website, they generate a lot of data – where they click, how long they stay and even how they interact with the interface. With this, we understand that websites produce thousands of pieces of information every day and, through this, we can trace a sales path and even understand the mindset of our consumer.
I always say that there are key statistics that agencies should keep an eye on. Before starting any project, I believe that developers need to put themselves in the user's shoes and ask themselves: "Would I go to this website? Would I stay here or would I close the page?" The empathy exercise is also valid in the development environment.
According to studies by Dynatrace, a global technology chile whatsapp data company, 88% of respondents said they would not return to an online store that provided poor usability. In other words, a bad experience on the website causes the user to give up on a purchase, as it is as if you entered a store and could not find the products. To prevent this from happening, I have listed some points that can help the customer stay on the website:
“To infinity and beyond” is something that works on websites
Infinite scrolling is a feature that can help increase user retention. Companies like Facebook, Instagram, and Twitter use this technique very well. But it’s worth paying attention to the purpose of the website, as this model works better on content sites than on e-commerce sites.
Keep the infrastructure always updated
When it comes to the technical side, it is always necessary to be as up-to-date as possible. Outdated servers negatively affect the user experience, which can complicate your revenue. According to data from KissMetrics, a user analysis and monitoring platform, each second of delay has an impact of R$25,000 in lost sales per year.
Pay attention to your Call to Action
In some cases, your Call to Action may be difficult to find on your website, which is why your customers are leaving. According to research conducted by On-line Marketing Coach, 70% of small and medium-sized companies do not display their Call to Action correctly. In other words, it is time to pay extra attention to this and make this option clearly visible at the beginning of your website.
Invest in the mobile version of your website
Many companies today build beautiful, responsive websites with modern designs, but they forget about the mobile version. Small businesses lose a lot of sales because they don't invest in this aspect, and this is one of the main mistakes. In an increasingly connected world, where people do everything in just a few clicks, investing in this version has become essential for those who want to be successful in business. And one tip for your development team is to use the Mobile First technique.