How data regulations affect your website or app
Posted: Sun Dec 22, 2024 4:49 am
Marketers are professionals who move between SEO, social networks, email sending, blogs, presentations, etc., so laws are often the great unknown. With the appearance of the new data protection regulation at European level , marketing professionals are faced with a threat or an opportunity, depending on how prepared they are for the imminent changes.
Do you know how data protection affects your website or app? Do the concepts of GDPR, LOPD, LSSI or data delegate sound strange to you? Don't worry, you're in the right place to update your digital marketing and bring it up to date.
In this article, we will focus on the actions that you will have to follow strictly to have your legal conversion in digital matters ready.
Let's get down to business, let's prepare our legal digital survival.
Data regulations affecting your website or app
You've probably heard more than once about identity theft, the sale canada cell phone number of databases, or the mass sending of spam. With data, large companies such as Google or Facebook shape their advertising to sell increasingly personalized products. Data is one of the main assets of the Internet.
Although each regulation is unique depending on the country, at the European level we have a new regulation that will determine common requirements for all member countries.
However, if your company is Spanish, your website must comply with the regulations of the LOPD and the LSSI . Even so, the LOPD was approved in 1999, so it is far from the digital progress of the last nineteen years.
In order to guarantee the rights of individuals over their personal data and protect against fraudulent use of such data, the European Union is launching the activation of the EU General Data Protection Regulation (GDPR) . The aim of the regulation is to protect the individual right to privacy of EU citizens and to broaden the definition of personal and private information.
How can you take advantage of GDPR from a marketing perspective? We'll tell you in this post !
The new data protection regulation: changes and strengthening of rights for citizens
The GDPR is a regulation that encompasses the main data protection laws, so to ensure that your online marketing is prepared to comply with the law, we are going to list the main changes that you should implement now.
1.- Express consent
Users must take an action that expresses their agreement with the way their data will be handled. You must respect three characteristics:
Do you know how data protection affects your website or app? Do the concepts of GDPR, LOPD, LSSI or data delegate sound strange to you? Don't worry, you're in the right place to update your digital marketing and bring it up to date.
In this article, we will focus on the actions that you will have to follow strictly to have your legal conversion in digital matters ready.
Let's get down to business, let's prepare our legal digital survival.
Data regulations affecting your website or app
You've probably heard more than once about identity theft, the sale canada cell phone number of databases, or the mass sending of spam. With data, large companies such as Google or Facebook shape their advertising to sell increasingly personalized products. Data is one of the main assets of the Internet.
Although each regulation is unique depending on the country, at the European level we have a new regulation that will determine common requirements for all member countries.
However, if your company is Spanish, your website must comply with the regulations of the LOPD and the LSSI . Even so, the LOPD was approved in 1999, so it is far from the digital progress of the last nineteen years.
In order to guarantee the rights of individuals over their personal data and protect against fraudulent use of such data, the European Union is launching the activation of the EU General Data Protection Regulation (GDPR) . The aim of the regulation is to protect the individual right to privacy of EU citizens and to broaden the definition of personal and private information.
How can you take advantage of GDPR from a marketing perspective? We'll tell you in this post !
The new data protection regulation: changes and strengthening of rights for citizens
The GDPR is a regulation that encompasses the main data protection laws, so to ensure that your online marketing is prepared to comply with the law, we are going to list the main changes that you should implement now.
1.- Express consent
Users must take an action that expresses their agreement with the way their data will be handled. You must respect three characteristics: