What is an ideal customer profile (ICP)
An ideal customer profile describes the characteristics of a company or person who is most likely to benefit from your products or services. This includes factors such as industry, company size and specific needs.
Targeted email campaigns make it chile whatsapp resource possible to send specific messages to selected target groups. This increases the likelihood that recipients will respond to the emails and show interest.
Automation tools help to make repeatable tasks such as email sending, tracking and data collection more efficient. This saves time and ensures that no potential lead is overlooked.
What is A/B testing and why is it important?
A/B testing is a process in which two variations of a marketing activity are tested to find out which one works better. This helps to continuously improve the effectiveness of campaigns.