Now, as we were saying... Which solution do I choose? There are many good solutions on the market depending on your needs. The most used ones are (in Spain): WooCommerce, PrestaShop, Shopify, Joomla, Drupal or Magento. But today we will focus on talking about WordPress and CMS Hub, little by little you will understand why we love the HubSpot CMS so much.
WordPress:
It is one of the most well-known CMS in the world, with dozens of templates for creating websites, blogs or e-commerce. The platform was created so that users can use it intuitively, but if you want to have more features, you need to do so through plugins.
CMS HUB de HubSpot:
In HubSpot’s content management tool, CMS Hub, you can create websites focused on customer experience and optimize them to generate conversions and obtain information that can lead to data-driven decisions.
The big difference between both tools is that HubSpot, more than a CMS, is a tool that includes the possibility of having all your marketing, sales, and customer service operations concentrated and functioning as a large CRM . Its main purpose is to optimize the work of the teams within a RevOps model , and act with them based on the same objective: achieving conversions. So let's focus on their main differences:
Automations:
Through automation, you can reduce the amount of manual work, while sweden consumer email list streamlining marketing processes and actions to achieve campaigns that lead you to nurture and take your leads to the purchasing phase.
WordPress: Like all CMS, WordPress does not include marketing automation options or optimization of processes through the sales funnel.
HubSpot: The core and essence of HubSpot is marketing automation, it is a CRM that allows you to manage your demand generation and customer loyalty campaigns.