Show scarcity and provide value-based assets for free
Posted: Sun Dec 22, 2024 4:57 am
Thanks to giants like Amazon, Netflix, etc., customers want personalized service, irrespective of the industry/domain. So, SaaS brands in particular need to up their personalization game and push for personalized service that offers relevant suggestions, instant query resolution, and quick assistance – the specialties of live chat software.
Pay attention to 'Hick's Law' and restrict the number of options
Have you ever heard of decision paralysis? This happens when phone number user finder philippines customers are faced with too many options and choices. In psychological terms, we call it Hick’s Law which states that “The more stimuli (or options) users face, the longer it will take them to make a decision.”
The solution is deceptively simple.
Restrict the number of options you present to the customer on your website, whether on the Pricing page, Registration page, etc., if you want users to convert faster. PetalCard's website demonstrates this best practice in the most efficient way possible:
The design is simple and clean, and only two options are presented to the user:
Source: Petal
Additionally, the options are presented in two formats: “Table View” and “Card View”, allowing users to view and retain information in the format of their liking:
The easy user flow and clean, fluid design favor the website, making decision making simple and effective.
Another time-tested tactic that always works without fail is to show scarcity, offer a valuable resource/asset to the user, and create a sense of urgency in the user.
DueDill provides instant access to free market intelligence to users in exchange for their email address:
Source: DueDill
In terms of creating urgency, Moz does it brilliantly by adding a “time period” to the CTA button, compelling users to act now and enjoy the added benefits:
You can also use words like "Now" to nudge users in the right direction and take the final step:
Source: Content driven
The ultimate goal is to offer users valuable content (from blog posts and webinars to eBooks and guides) at no cost so that they can’t refuse the offer and feel compelled enough to engage with the website. You can take this tactic a step further by creating a sense of urgency and adding terms like sign up now, start your free trial, activate today, etc.
Aim for a family-friendly browsing experience
Whether you call it the path of least resistance or the law of past experience, the philosophy is this: our past experiences influence our interpretation of the current experience. In other words, any distraction from the familiar experience can negatively affect the user's concentration.
For example, people generally perceive information from top to bottom, in a universal manner. Therefore, it makes sense and aesthetics to design your website accordingly. Moreover, people generally perceive information from left to right as well. Therefore, brands should take a cue from these well-established design principles and create a well-organized and well-planned website.
Additionally, you can employ the series position effect when thinking about how to place important information on the website home page. According to this theory, "A person's tendency to remember the first and last items in a series is the best, and the middle is the worst."
Simply put, prioritize the information you find important in the front and back sections of the home page to ensure better comprehension and retention of the data.
In the end, as long as you offer users a familiar and guided browsing experience, your conversion rates won't suffer.
The takeaway
There are literally thousands upon thousands of psychological tips that brands can adopt to guide users in the right direction and provide them with a guided experience from start to finish. Also, what’s important to remember is that there is no one-size-fits-all approach.
Every brand is different and so should be your website narrative. Take a cue from the helpful psychology-based tricks outlined above and give your website a fighting chance in an intensely competitive landscape.
Pay attention to 'Hick's Law' and restrict the number of options
Have you ever heard of decision paralysis? This happens when phone number user finder philippines customers are faced with too many options and choices. In psychological terms, we call it Hick’s Law which states that “The more stimuli (or options) users face, the longer it will take them to make a decision.”
The solution is deceptively simple.
Restrict the number of options you present to the customer on your website, whether on the Pricing page, Registration page, etc., if you want users to convert faster. PetalCard's website demonstrates this best practice in the most efficient way possible:
The design is simple and clean, and only two options are presented to the user:
Source: Petal
Additionally, the options are presented in two formats: “Table View” and “Card View”, allowing users to view and retain information in the format of their liking:
The easy user flow and clean, fluid design favor the website, making decision making simple and effective.
Another time-tested tactic that always works without fail is to show scarcity, offer a valuable resource/asset to the user, and create a sense of urgency in the user.
DueDill provides instant access to free market intelligence to users in exchange for their email address:
Source: DueDill
In terms of creating urgency, Moz does it brilliantly by adding a “time period” to the CTA button, compelling users to act now and enjoy the added benefits:
You can also use words like "Now" to nudge users in the right direction and take the final step:
Source: Content driven
The ultimate goal is to offer users valuable content (from blog posts and webinars to eBooks and guides) at no cost so that they can’t refuse the offer and feel compelled enough to engage with the website. You can take this tactic a step further by creating a sense of urgency and adding terms like sign up now, start your free trial, activate today, etc.
Aim for a family-friendly browsing experience
Whether you call it the path of least resistance or the law of past experience, the philosophy is this: our past experiences influence our interpretation of the current experience. In other words, any distraction from the familiar experience can negatively affect the user's concentration.
For example, people generally perceive information from top to bottom, in a universal manner. Therefore, it makes sense and aesthetics to design your website accordingly. Moreover, people generally perceive information from left to right as well. Therefore, brands should take a cue from these well-established design principles and create a well-organized and well-planned website.
Additionally, you can employ the series position effect when thinking about how to place important information on the website home page. According to this theory, "A person's tendency to remember the first and last items in a series is the best, and the middle is the worst."
Simply put, prioritize the information you find important in the front and back sections of the home page to ensure better comprehension and retention of the data.
In the end, as long as you offer users a familiar and guided browsing experience, your conversion rates won't suffer.
The takeaway
There are literally thousands upon thousands of psychological tips that brands can adopt to guide users in the right direction and provide them with a guided experience from start to finish. Also, what’s important to remember is that there is no one-size-fits-all approach.
Every brand is different and so should be your website narrative. Take a cue from the helpful psychology-based tricks outlined above and give your website a fighting chance in an intensely competitive landscape.