Builds trust and emotional connection

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The benefits of storytelling in marketing
There are many reasons why brands choose to use storytelling in their marketing.

Using facts and figures in your marketing is a great way to highlight your successes, but it’s unlikely to create an emotional connection between you and your audience. Stories, on the other hand, have the ability to create emotional connections.

Consumers are more likely to connect deeply when they usa whatsapp number database see themselves reflected in the narrative. This inspires them to take action and become a part of your brand story. When they feel included in the narrative, their trust in your brand increases, leading to greater customer loyalty and brand advocacy.

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Image sourced from pwc.com