The size of the in-house marketing team is an important issue to consider, as is the qualifications of its members.
According to Content Trends , 44.5% of companies publish 1 to 4 pieces of content per month, and only 8.9% publish 13 to 20.
However, blogs that have more than 13 monthly publications have, on average, twice as much traffic as others.
Therefore, since the functions involved in a content attorney email list marketing project are many, it is necessary to have a team with at least 5 members or more.
And, of course, everyone must have mastery of their functions within digital marketing and full knowledge of the tools to be used.
Financial resources
Although content marketing is a strategy that does not require thousands of resources, it is also necessary to take into account the financial resources available to the company.
This issue will directly influence the size of the internal marketing team, the ongoing training of employees and the structure available to put the strategy into practice.
It is necessary to weigh up the company's priorities and compare the pros and cons of an extremely structured marketing team and hiring outsourced content production.
It is essential that a company that decides to invest in content marketing defines its action plan very well and works towards it according to its strengths and limitations.
Otherwise, the investment — whether in hiring a strong and qualified marketing team or in a digital marketing plan from an outsourced company — may be in vain.
Regardless of your decision, it is important to qualify yourself and your team in Content Marketing so that you can achieve the best results.