Now it is better not to fight them, but to cooperate

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Because they have a huge audience. In 2021, for the first time, the share of product queries in search engines gave way to queries on marketplaces. But this does not mean that product SEO is dying, it’s just that competition has clearly become tougher and now it is necessary to place greater emphasis on product presentation.


Varvara Bekshaeva Project Director of Texterra Mediascope studied search greece email list queries of more than 20 thousand Russians last year: marketplaces began to outpace search engines in the number of queries to find and buy goods. Therefore, SEO is now not only about the weight of a site in the usual search, but also on large sites with a search function.


Stanislav Romanov Marketer Otzyvmarketing.ru As a result, SEO for marketplaces will emerge and spread – a new and possibly expensive service. More companies providing such a service will appear on the market, as demand for it grows and supply does not yet cover it. Users are increasingly relying on search because of bloated directories that are difficult to navigate.