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3.- It is a personal and customizable channel email marketing personalization What really makes email marketing special is its ability to segment your database, create lists, and deliver personalized messages. In fact, as DMA points out , segmented and personalized emails generate 58% of all email revenue. And Campaign Monitor , for its part, claims that marketers who have launched segmented campaigns have seen a 760% increase in their revenue. When you share a post on social media, you are targeting a more general audience. However, by using email marketing software, you will address each user by name. In fact, you will ensure that each one receives the content that interests them. According to another analysis by Campaign Monitor, emails that include the recipient's name in the subject line are 26% more likely to be opened. And eConsultancy has even claimed that 74% of marketers say that personalization increases customer engagement.


4.- The email leads the user to perform the yahoo email address action you want transactional email marketing To a greater or lesser extent, email recipients are fully capable of doing whatever you ask them to do. Respond, click, share the piece, sign up for a webinar, etc. Email is transactional by nature and you can use it to drive traffic to your website and boost sales. newsletters, but also, thanks to automation, trigger different actions in subscribers. Transactional emails have 8 times more opens and clicks than any other type of email. And as Experian points out , they can generate 6 times more revenue. 5.- You can automate the entire process email marketing workflow Automating emails is a surefire way to save money. However, there are many digital marketing processes that cannot be automated.