Automation strategy is the one that addresses

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In this way, you will be able to educate your subscribers and they will appreciate receiving valuable information that teaches them new things. On the other hand, it is an ideal method to drive traffic to your website and encourage users to share your posts on their social networks. 6.- Inactivity reminders reengage essential emailsRe-engagement emails are a fundamental part of any Marketing Automation strategy. As you know, it is six times more expensive to attract new customers than to retain existing ones. The key is to get noticed again. And if emails sharing your best blog posts and congratulations don't get your subscribers to react, there's still something you can do. Much of marketing campaigns are focused on attracting new leads. However, few companies are looking to retain current customers and work with them to provide more powerful experiences and get them to make purchases on a regular basis.


Keep in mind that if your customers have hotmail users email leads already purchased your products once, there is no reason why they would not want to do so again. There can be many reasons why a user becomes inactive. Therefore, analyzing and detecting them will allow you to define different profiles. And as a result, you will be able to develop reactivation plans for each of the reasons. 7.- Abandoned shopping carts cart essential emailsAnother essential email for any Marketing abandoned shopping carts: Statista data shows that 69.23% of online shoppers abandon their shopping cart. But Blue Core has found that nearly 40.32% of automated cart recovery emails are opened , and 10.09% of those are clicked on, while 2.05% result in conversions . The best thing about email marketing automation is that you can segment your customers based on different items.