During this phase, you may find that your message is too vague and that visitors don't understand what exact service you are providing.
Or there could be an error on your product pages that only occurs in Internet Explorer and is causing visitors to leave your website.
Once you've found some big wins, keep digging.
Review the pages that are working well, and consider how they can be improved.
Talk to your visitors, get their feedback, and consider what you can do to optimize these pages.
Once the quick wins have been eliminated, it's time to start really experimenting and try to find additional areas for improvement.
Even for the most experienced CRO expert, it can be difficult to know exactly how changes will impact your conversions.
In the end, someone who knows CRO and has experience will have a good idea, but there will still be some trial and error to get to the other side of the rainbow.
A/B testing (also known as split testing) is one of the many ways you can start testing mexico consumer email list one version of a page against another, and reviewing those results.
What better way to find out what will convert best than to pit two pages against each other in a boxing match to determine the winner?
Let's assume your main landing page converts at 15%.
If you determine that the content is a little lacking, you might want to make your value proposition a little clearer to visitors.