In an increasingly saturated and competitive market, companies must know how to innovate and produce with quality , but above all, they must know how to sell. So, the answer to the question what is a sales manager? is: someone who is responsible for competently and effectively managing all aspects of this discipline, from Sales Strategy to Sales Operations through Sales Analysis . The activity of the sales manager is one of the main keys to a successful business.
What does sales manager mean?
By definition, the sales manager is the company's sales director. But what does he or she actually do? He or she is responsible for defining the business plan, identifying sales objectives and strategies to achieve them, defining the reference target and the available budget. In addition, the sales manager is responsible for preparing the sales team, selecting and training the personnel that will make up the company's sales force.
The sales manager is a very important strategic figure in a cambodia whatsapp data company, as he is responsible for increasing and deepening all its commercial strategies. The focus of his work is on achieving the billing objectives previously agreed with management, by identifying new market objectives, customer loyalty and coordinating sales staff.
The employee who aspires to this position will have to be prepared to carry out his or her duties not only from the office. In fact, most of his or her tasks can be carried out while away , through business trips, participation in fairs, control of sales points and company meetings.
What does a sales manager do?
One of the main tasks that define what a sales manager is is to plan sales . To achieve this goal, it is essential to study in depth the company's client portfolio and the products it offers on the market. But it is also necessary to analyze competitors and identify the strengths and weaknesses of the proposal. And, based on the data collected, the sales manager will periodically identify realistic objectives.
To carry out a successful job, this professional must identify the most appropriate sales channel based on the target audience. And, based on this, agree with his team of collaborators on the most effective strategy so that they can achieve the set billing objectives with complete autonomy.
However, the role of the sales manager does not end after planning the sales strategy. One of his responsibilities is to monitor the progress of the activities to evaluate the performance of the salespeople and the actual effectiveness of the pre-established program. If the results are not satisfactory, he has to identify the critical problems and identify the necessary changes to be made through investments in advertising, additional sales initiatives or promotional activities.
Working as a sales manager also means taking care of the selection and training of the staff that will be part of your entourage, as well as identifying possible benefits or monetary incentives that are assigned to salespeople who manage to achieve the established turnover objectives. Given their position of great responsibility, this professional becomes a true intermediary between the owner and the group of salespeople.
Not only that. Their tasks also include constant communication with the production and marketing director . But also customer service, both in the pre-sale phase and once the purchase has been completed. The sales manager is responsible for managing not only the company's current client portfolio, but also for identifying new market targets to which to propose products or services and looking for new potential buyers.