Customer Service: What it is and why it is important
Posted: Tue Jan 21, 2025 9:11 am
The customer is committed to the purchase because of the attractiveness of the offer... But do you know what can make them come back and become a loyal customer?
Pay attention, because customer service and its benefits are essential.
Customer service … What is it exactly? What does it consist of? What are the benefits of so-called customer service ? Several data that provide answers and that will generate some reflection to understand the dimension of this area: 89% of users are more predisposed to repeat a purchase after satisfactory customer service and companies that prioritize improving that customer service experience usually increase revenues between 4% and 8% above the average of their sector (source: Hubspot ).
That said, it is important to really understand what china whatsapp data customer service is and what functions the department and professionals who are dedicated to this activity perform. Shall we begin?
What is customer service?
The customer service area encompasses all those actions that a company carries out with the customer before, during and after the purchase process of certain products and/or services. These are the so-called customer services , activities aimed at providing adequate attention to the consumer .
These customer services can be structured as follows:
Before purchasing: contact and respond to your potential audience if they have questions prior to acquiring a resource.
During the sales process: if questions or incidents arise while the user is purchasing a brand's products/services.
After the purchase: this would be the post-sale area within what is customer service , when the buyer has a problem or simply to build loyalty in order to buy again from the same business.
The customer service department must be treated as a key area in any company that carries out commercial activities. The relationship established between sellers and buyers, the satisfaction of the latter and how they can recommend –or not– the company, whether the customer is loyal, etc. depend on it.
How does customer service work?
And how exactly does customer service work ? What links make up the chain? It is advisable to segment this section within the company and have –according to the size of the company– staff to assist before the purchase, during the process and afterwards, in post-sale. These must be professionals with in-depth knowledge of the company's operation and of what they are offering and must be trained in relation to the corporate customer service policy .
Pay attention, because customer service and its benefits are essential.
Customer service … What is it exactly? What does it consist of? What are the benefits of so-called customer service ? Several data that provide answers and that will generate some reflection to understand the dimension of this area: 89% of users are more predisposed to repeat a purchase after satisfactory customer service and companies that prioritize improving that customer service experience usually increase revenues between 4% and 8% above the average of their sector (source: Hubspot ).
That said, it is important to really understand what china whatsapp data customer service is and what functions the department and professionals who are dedicated to this activity perform. Shall we begin?
What is customer service?
The customer service area encompasses all those actions that a company carries out with the customer before, during and after the purchase process of certain products and/or services. These are the so-called customer services , activities aimed at providing adequate attention to the consumer .
These customer services can be structured as follows:
Before purchasing: contact and respond to your potential audience if they have questions prior to acquiring a resource.
During the sales process: if questions or incidents arise while the user is purchasing a brand's products/services.
After the purchase: this would be the post-sale area within what is customer service , when the buyer has a problem or simply to build loyalty in order to buy again from the same business.
The customer service department must be treated as a key area in any company that carries out commercial activities. The relationship established between sellers and buyers, the satisfaction of the latter and how they can recommend –or not– the company, whether the customer is loyal, etc. depend on it.
How does customer service work?
And how exactly does customer service work ? What links make up the chain? It is advisable to segment this section within the company and have –according to the size of the company– staff to assist before the purchase, during the process and afterwards, in post-sale. These must be professionals with in-depth knowledge of the company's operation and of what they are offering and must be trained in relation to the corporate customer service policy .