Reducing sales team costs
Posted: Tue Jan 21, 2025 9:24 am
Imagine the costs your company would incur if your sales team was responsible for going after customers, finding out who they are, and having to convince them to purchase a product that they may not even know about…
This would require much more spending and perhaps the efforts would not even be effective.
Most of the sales team’s contacts probably wouldn’t be prepared to make a purchase. Therefore, we can say that reducing costs in the company is also one of the benefits of Inbound Marketing.
With the implementation of the method, the direct moving leads email list sales team is only responsible for doing its job, which is to try to transform leads into customers , and this work becomes much more effective.
READ MORE: Buyer Persona: What is it and how to define yours?
Differences between Inbound and Outbound Marketing
The main difference between the methodologies is that, while Inbound attracts the target audience, Outbound is understood as a more aggressive methodology. With it, it is the company that goes after the customer.
Therefore, this strategy can even be considered classic marketing – promoted on television, radio, billboards and, of course, banners on Google’s display network. Known as “advertising that follows the consumer”, Outbound could not fail to accompany the transition to the online world.
What is the best strategy for your business?
If you have to choose just one strategy to invest in, analyze your business goals to choose the most appropriate one. Now, our tip is that, if possible, you invest in both.
Despite using different tools and approaches, both Outbound and Inbound Marketing have a common goal: to generate leads and increase sales for your business. Therefore, integrating the two strategies enhances the best of each – and can optimize your company’s results.
This is precisely what we call the Y-shaped Sales Funnel. In other words: working on generating leads through Inbound and Outbound at the same time, and then nurturing Outbound leads through Inbound flows or activating Inbound leads with Outbound approaches.
“I understand the theory. But how does it work in practice?” Well, consider that the entire Inbound strategy is focused on getting the lead to request commercial contact. To speed up the process, you can include calls to action (CTAs) in emails or in the footer of blog posts.
Create shortcuts within the nurturing flow for the lead to enter the sales pipeline. This increases the chances of converting the lead into a customer and generates more opportunities for the sales team to work actively, with Outbound approaches.
This would require much more spending and perhaps the efforts would not even be effective.
Most of the sales team’s contacts probably wouldn’t be prepared to make a purchase. Therefore, we can say that reducing costs in the company is also one of the benefits of Inbound Marketing.
With the implementation of the method, the direct moving leads email list sales team is only responsible for doing its job, which is to try to transform leads into customers , and this work becomes much more effective.
READ MORE: Buyer Persona: What is it and how to define yours?
Differences between Inbound and Outbound Marketing
The main difference between the methodologies is that, while Inbound attracts the target audience, Outbound is understood as a more aggressive methodology. With it, it is the company that goes after the customer.
Therefore, this strategy can even be considered classic marketing – promoted on television, radio, billboards and, of course, banners on Google’s display network. Known as “advertising that follows the consumer”, Outbound could not fail to accompany the transition to the online world.
What is the best strategy for your business?
If you have to choose just one strategy to invest in, analyze your business goals to choose the most appropriate one. Now, our tip is that, if possible, you invest in both.
Despite using different tools and approaches, both Outbound and Inbound Marketing have a common goal: to generate leads and increase sales for your business. Therefore, integrating the two strategies enhances the best of each – and can optimize your company’s results.
This is precisely what we call the Y-shaped Sales Funnel. In other words: working on generating leads through Inbound and Outbound at the same time, and then nurturing Outbound leads through Inbound flows or activating Inbound leads with Outbound approaches.
“I understand the theory. But how does it work in practice?” Well, consider that the entire Inbound strategy is focused on getting the lead to request commercial contact. To speed up the process, you can include calls to action (CTAs) in emails or in the footer of blog posts.
Create shortcuts within the nurturing flow for the lead to enter the sales pipeline. This increases the chances of converting the lead into a customer and generates more opportunities for the sales team to work actively, with Outbound approaches.