Instagram, for example, prioritized
Posted: Tue Jan 21, 2025 9:59 am
And even so, many companies are still unprepared to serve this demographic. A survey by the English company Click-Away Pound showed that 69% of respondents abandon websites due to a lack of accessibility. Additionally, 86% said they would spend more if online stores were accessible. I think it’s undeniable how much the current generation cares about diversity, equity, and digital inclusion. So, to really connect with their audience, brands will need to take this topic seriously and invest in digital accessibility. In addition to complying with the law, it is a way to differentiate yourself from your competitors and exceed your consumers’ expectations.
TikTok Is Getting Ahead of Even Google In 2022, TikTok established itself as a fever among australia mobile phone number list young people and adults and remains a very strong digital trend for next year. The video application’s strength is so great that it is managing to go head to head with Google when it comes to doing searches. This is what an article published by Google itself showed, where it reports that almost 40% of Generation Z prefers searches on TikTok and Instagram over Google’s search and maps features. With the app’s power, the “tiktokization” of other apps was gaining more and more ground.
video with Reels, transforming its feed into the face of TikTok this year. YouTube also needed to position itself in the short video trend and launched YouTube Shorts, aiming to help content creators draw audience attention with shorter videos. Therefore, as a marketer, you must remain attentive to TikTok and news released by the platform because it will continue to set trends in 2023. Data Security Was Also Relevant and Continues to Be a Concern in 2023 Discussions regarding privacy in the digital environment, the end of third-party cookies, and growing concern about the LGPD took hold of agencies and brands’ marketing sectors.
TikTok Is Getting Ahead of Even Google In 2022, TikTok established itself as a fever among australia mobile phone number list young people and adults and remains a very strong digital trend for next year. The video application’s strength is so great that it is managing to go head to head with Google when it comes to doing searches. This is what an article published by Google itself showed, where it reports that almost 40% of Generation Z prefers searches on TikTok and Instagram over Google’s search and maps features. With the app’s power, the “tiktokization” of other apps was gaining more and more ground.
video with Reels, transforming its feed into the face of TikTok this year. YouTube also needed to position itself in the short video trend and launched YouTube Shorts, aiming to help content creators draw audience attention with shorter videos. Therefore, as a marketer, you must remain attentive to TikTok and news released by the platform because it will continue to set trends in 2023. Data Security Was Also Relevant and Continues to Be a Concern in 2023 Discussions regarding privacy in the digital environment, the end of third-party cookies, and growing concern about the LGPD took hold of agencies and brands’ marketing sectors.