Only a tiny fraction of your consumer audience does that
Posted: Tue Jan 21, 2025 10:02 am
Mostly, people use social media to connect with real people, with their friends, who they know. This area is virtually inaccessible to brands because consumers can never become “friends” with a brand – by any adequate social definition of friendship. You can write whatever you want in a call to action or a clickable link – it will not change the essence.
Friendship cannot be measured in the number of purchases, likes or clicks. And mexico email list the level of engagement when communicating with a company will always be far from the level of engagement when communicating with a real person. Even in the case of communicating with a “company”, the customer is still communicating with a representative – with a person who embodies the company.
In rare cases, a customer can actually become friends with the company’s director, with a sales employee – but not with the company itself. Social scale of measurement The reason is, first of all, in the social environment itself and the wrong benchmarks. When your company enters social networks, you need to use social benchmarks. Your advertising content, quite engaging and effective in traditional media or on your website, may not meet your expectations in social networks.
Friendship cannot be measured in the number of purchases, likes or clicks. And mexico email list the level of engagement when communicating with a company will always be far from the level of engagement when communicating with a real person. Even in the case of communicating with a “company”, the customer is still communicating with a representative – with a person who embodies the company.
In rare cases, a customer can actually become friends with the company’s director, with a sales employee – but not with the company itself. Social scale of measurement The reason is, first of all, in the social environment itself and the wrong benchmarks. When your company enters social networks, you need to use social benchmarks. Your advertising content, quite engaging and effective in traditional media or on your website, may not meet your expectations in social networks.