sales plans there
Posted: Tue Jan 21, 2025 10:17 am
What we can test with this tool:
USP (unique selling proposition) for our ads.
Images on ads
Different options for quick links
For example, you can do it like this depending on your tasks:
testing two ads
We can test images for our ads placed in the Yandex Advertising Network (YAN). On Yandex partner cambodia whatsapp number database network sites, the CTR of ads is usually low and for product ads does not exceed 0.15-0.2%. With the help of testing, we have an excellent chance to increase it, as well as give the user a more accurate idea of the product we want to offer.
testing images in YAN ads
By testing these ads and measuring their metrics, we can understand which ad is more attractive to users and gives a higher CTR!
Yandex.Direct algorithms, having accumulated sufficient statistics on impressions and clicks, select the ad with the highest CTR from the group and begin to show only it.
What you need to do to start working with groups in Yandex.Direct.
1. Go to the “My Campaigns” section and click on the “User Settings” link in the upper right corner
Setting up work with ad groups in Yandex Direct
2. At the very bottom, select the checkbox "Start working with groups". Click "Save".
That's it. Working with groups is connected!
3 Ways to Create Ad Groups
It is impossible to do this in the standard web interface. This can be done through the functionality of Direct.Commander, working with the import of campaigns in Excel , and also through the Yandex API .
Method 1. Using Direct.Commander to create ad groups.
We go to Direct Commander and get a list of campaigns.
Create a new campaign (in the 1st Commander window).
Create a new ad group (in the 2nd Commander window).
In the 3rd Commander window, go to the Phrases tab and set the phrases you want to show up for.
We go to the ads tab in the same 3rd Commander window, create several ads that we want to test. In the ads, we need to place different information, be it different USPs, different quick links. If we place ads in YAN, then we can test different images. We fill in all the necessary price parameters, headings, link texts, etc.
Send to server
Everything is ready
When you log into the company management web interface and hover over the Ad Group in the left column, you will see the following:
USP (unique selling proposition) for our ads.
Images on ads
Different options for quick links
For example, you can do it like this depending on your tasks:
testing two ads
We can test images for our ads placed in the Yandex Advertising Network (YAN). On Yandex partner cambodia whatsapp number database network sites, the CTR of ads is usually low and for product ads does not exceed 0.15-0.2%. With the help of testing, we have an excellent chance to increase it, as well as give the user a more accurate idea of the product we want to offer.
testing images in YAN ads
By testing these ads and measuring their metrics, we can understand which ad is more attractive to users and gives a higher CTR!
Yandex.Direct algorithms, having accumulated sufficient statistics on impressions and clicks, select the ad with the highest CTR from the group and begin to show only it.
What you need to do to start working with groups in Yandex.Direct.
1. Go to the “My Campaigns” section and click on the “User Settings” link in the upper right corner
Setting up work with ad groups in Yandex Direct
2. At the very bottom, select the checkbox "Start working with groups". Click "Save".
That's it. Working with groups is connected!
3 Ways to Create Ad Groups
It is impossible to do this in the standard web interface. This can be done through the functionality of Direct.Commander, working with the import of campaigns in Excel , and also through the Yandex API .
Method 1. Using Direct.Commander to create ad groups.
We go to Direct Commander and get a list of campaigns.
Create a new campaign (in the 1st Commander window).
Create a new ad group (in the 2nd Commander window).
In the 3rd Commander window, go to the Phrases tab and set the phrases you want to show up for.
We go to the ads tab in the same 3rd Commander window, create several ads that we want to test. In the ads, we need to place different information, be it different USPs, different quick links. If we place ads in YAN, then we can test different images. We fill in all the necessary price parameters, headings, link texts, etc.
Send to server
Everything is ready
When you log into the company management web interface and hover over the Ad Group in the left column, you will see the following: