Keys to effective commercial management
Posted: Tue Jan 21, 2025 10:26 am
So far we have seen the importance of commercial management in companies, but we cannot stop halfway, therefore, below we will see 6 steps to follow to achieve good commercial management.
Establishing and setting objectives
In order to achieve objectives, the first step is to define them. Contrary to what many may think, this is not an easy task, since these must be specific , achievable and quantifiable for commercial management. In addition, these objectives must fall within a specific time frame to prevent them from dissipating over time. Once the objectives are well defined, we will already have half the work done.
Conduct a market analysis
Many things that work on paper are not feasible in reality. It is therefore important to delve into the reality in which the company operates, understand the current market situation and evaluate its position compared to the competition.
Understanding the product
When faced with a product or service, it is immediately necessary malaysia whatsapp data to understand the needs it satisfies and the drivers that motivate people to purchase it. If salespeople focus on physical features, they run the risk of customers doing the same and not seeing the value or benefit that the product or service offers them. It is thanks to this in-depth knowledge of the product that effective marketing strategies can be developed .
Developing a marketing plan The
marketing mix concept is very widespread in the business world, and it would not be so if it were not for its high and proven functionality and effectiveness . Designing a good marketing plan allows companies to define the strategies that will be implemented through the elements of the marketing mix or the 4P's of marketing.
Understanding finances and planning
It is nothing new that finances are the basis on which the rest of the departments of a company are fed, since without a budget there is no possibility of growth . This is why good business management includes collecting relevant financial information, such as economic indicators, elasticity of demand or pricing policies, among others. Understanding these aspects is crucial to making informed decisions and understanding the limitations of a company.
Carry out monitoring and control
We always say that sales are based on monitoring, but this monitoring is equally important in the commercial environment in order to feed the rest of the phases and departments of a company. Thus, it is important to implement a monitoring and control system to evaluate the actions in relation to the achievement of the objectives.
With all the above, commercial management is positioned as the strategic basis that drives business success since, in a competitive business world, effective commercial management is not only essential for survival, but also for differentiation and long-term prosperity.
Establishing and setting objectives
In order to achieve objectives, the first step is to define them. Contrary to what many may think, this is not an easy task, since these must be specific , achievable and quantifiable for commercial management. In addition, these objectives must fall within a specific time frame to prevent them from dissipating over time. Once the objectives are well defined, we will already have half the work done.
Conduct a market analysis
Many things that work on paper are not feasible in reality. It is therefore important to delve into the reality in which the company operates, understand the current market situation and evaluate its position compared to the competition.
Understanding the product
When faced with a product or service, it is immediately necessary malaysia whatsapp data to understand the needs it satisfies and the drivers that motivate people to purchase it. If salespeople focus on physical features, they run the risk of customers doing the same and not seeing the value or benefit that the product or service offers them. It is thanks to this in-depth knowledge of the product that effective marketing strategies can be developed .
Developing a marketing plan The
marketing mix concept is very widespread in the business world, and it would not be so if it were not for its high and proven functionality and effectiveness . Designing a good marketing plan allows companies to define the strategies that will be implemented through the elements of the marketing mix or the 4P's of marketing.
Understanding finances and planning
It is nothing new that finances are the basis on which the rest of the departments of a company are fed, since without a budget there is no possibility of growth . This is why good business management includes collecting relevant financial information, such as economic indicators, elasticity of demand or pricing policies, among others. Understanding these aspects is crucial to making informed decisions and understanding the limitations of a company.
Carry out monitoring and control
We always say that sales are based on monitoring, but this monitoring is equally important in the commercial environment in order to feed the rest of the phases and departments of a company. Thus, it is important to implement a monitoring and control system to evaluate the actions in relation to the achievement of the objectives.
With all the above, commercial management is positioned as the strategic basis that drives business success since, in a competitive business world, effective commercial management is not only essential for survival, but also for differentiation and long-term prosperity.