What channels to use to promote medical services

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To promote a clinic, it is important to work through several channels simultaneously. The greater the reach, the higher the probability that patients will find you exactly where it is convenient for them. Let's bahrain whatsapp number database start with digital marketing and its areas: SEO, context, social networks and email.

SEO promotion

When a site appears on the top lines for queries like “cardiologist nearby” or “joint treatment without pain,” people come themselves. For this to work, the site must be fast, adaptive, with clear texts. Write articles about services, show cases of successful treatment, answer frequently asked questions. The more useful the content, the higher the trust and the chance of an appointment. Research emphasizes the importance of SEO — 77% of patients use search engines to find medical information.

Our client's website

Benefits can be easily demonstrated through blog posts

Contextual advertising

Set up your ads so that they are shown only to those who are looking for services in your area. For example, the query "dentistry for children in [your city]" will bring only those who are ready to make an appointment. The main thing here is to consider two points - a relevant query and targeting (specify age, geo, interests).

Social media

Social networks work for recognition. Show who your doctors are, how appointments are held, what satisfied patients say. On Instagram (owned by Meta, which is part of a terrorist organization in the Russian Federation), publish videos and reviews, on VKontakte — promotions and news, on Telegram — useful materials. Set up advertising so that it is seen by those who are really interested.

Example of a content plan for social networks: