It is about communications between sellers

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And buyers throughout the entire buying journey . According to UMD, millennials are the main driving force behind the rise of social commerce. They are computer literate and active on social media. Most millennials have their own jobs and the ability to shop online. Unlike their older brothers from Generation X, millennials are less susceptible to the influence of traditional marketing technologies.


For example, they hardly perceive advertising . "Gen Yers" grew up in the technological switzerland email list era, so they want to decide for themselves how, when and what information to consume. Therefore, to compete for the attention of picky millennials, sellers must use the Internet. And social networks provide the best conditions for interaction between business and the millennial consumer.


In 2013, Business Insider and the marketing company Vision Critical conducted their own research on social commerce. Vision Critical experts surveyed 5,900 consumers aged 18 to 55. They concluded that social networks Facebook, Twitter, and Pinterest significantly affect online and offline sales. Business Insider specialists also studied the habits of consumers of different age groups. They found that a lack of knowledge about online technologies is one of the most important problems in social commerce.