Use clear links. In the text of the links (anchors), indicate where the link leads.

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Instead of “more details”, it is better to write “learn about delivery” or “read reviews”. This way, the links will be immediately clear to users, and search engines will understand the content.
Keep your links accurate. Make sure the link text matches what a person will see on the landing page. If the link is “Delivery Terms,” it should lead there. The audience should not waste time looking for information.
Don't overload pages with links. Only link to important sections that will really help users. Fewer links - more useful.
Internal linking makes a website more convenient and understandable for everyone: users find what they need more easily, and search engines see how everything is organized.

What does the checklist for optimizing commercial ranking factors include?
In order not to get confused in all the criteria that need to be checked, it is convenient to use a checklist. This is a set of tasks that will help make an online store or a company business card reliable, convenient and useful. It improves the visibility of the site, increases customer trust and helps turn visitors into buyers. You can find many different checklists on the Internet. We offer a universal format, where all the most important things are collected. Save and use.

What to check:

Contact information
Provide your full address, phone number, email, and social media links. Contacts should be visible on every page.
Add geolocation on the map and precise work schedule. This helps customers and inspires trust.
Cards of goods and services
Describe each product clearly: characteristics, price, bolivia whatsapp number database availability in stock.
Use high-quality photos and, if possible, a video review.
Add reviews and ratings for an honest assessment of the product.
Transparent terms of delivery and return
Write clear delivery terms: cost, terms, options.
Explain the terms of return and exchange of goods so that customers do not have questions.
Please provide all payment methods for your customers' convenience.
Reviews and ratings
Allow customers to leave reviews directly on your website.
Post reviews on third-party sites: Otzovik, IRecommend and others.
Be proactive in responding to reviews, especially negative ones - this shows that you care about your customers.
Navigation and convenience
Make your content clear, with a simple structure and internal links so customers can easily find what they need.
Maintain fast page loading and a convenient mobile version.
Security and trust
Make sure that user data is protected (SSL certificate).
Please provide legal information (TIN, OGRN) to increase reliability.
Add privacy terms and data processing policy.
Relevance of content
Regularly update information about products and services: prices, availability, descriptions.
Keep up to date with current promotions and discounts.
Use the checklist as a regular audit tool. Check the pages for compliance with all points to notice and correct shortcomings in time. If you see gaps, add, update, clarify. The main thing here is regularity.