Google Search Engine: Filters and Penalties
Posted: Wed Jan 22, 2025 3:29 am
Google is the leader among other search engines in terms of the number of queries processed per day. While it is quite comfortable for ordinary people to use the system, website owners and optimizers often encounter sanctions that negatively affect the promotion of pages.
The search engine's goal is to have quality content on websites. Previously, websites with unreadable content were at the top. Now the situation has changed: Google algorithms are regularly updated, improved, tightening the requirements for Internet resources. Penalties will not take long to come if a website contains low-quality text with a huge number of keywords or other gray or black methods of promotion.
The topic of Google filters has been raised many times, and many articles have been written about it. But finding complete information in one place is quite difficult. That's why we have prepared an overview of all sanctions and search engine algorithms in one article.
How to detect if a site is under a filter
There are three common ways to diagnose filters.
First, you need to install the Google Analytics counter and add the site to the service for webmasters - Google Search Console.
Then go to the section "Security issues and manual actions". If there are no imposed manual sanctions, the window will say that there are no problems.
Check the resource manually. If there are problems, you will find a notification that will contain recommendations and a description of the objects to be corrected. After the correction, request a re-check. If no problems are found, the restrictions on the resource will be removed.
We check the presence of pages in the index. To do this, use a regular search engine. In the search bar, enter "site: site name" and check the number of results. If it has decreased sharply, the site has fallen under the Google filter. Sometimes venezuela whatsapp number database a slight drop can be associated with a natural decrease in the search query, seasonality, etc. In this case, the decrease occurs smoothly, without sharp jumps, unlike the situation when a filter is applied.
We check the resource positions through services. Special SEO tools have been developed to help check the resource positions. To do this, you need to download a list of key phrases, enter the site name and select a search engine. It is recommended to conduct such a check regularly to promptly track possible problems and quickly eliminate them.
Manual sanctions
Dishonest methods of resource promotion can be recorded by Google assessors. If they see something suspicious, a fine is imposed. The notification contains information about the type of restriction imposed.
Reasons for imposing sanctions may include:
presence of spam in structured markup;
user generated spam;
hacked resource;
useless, uninformative content of the resource;
artificial links to the resource;
the presence of artificial links to the site;
hidden and masked redirection;
presence of hidden text;
aggressive spam;
presence of an excessive number of keywords;
free hosting services that distribute spam;
the presence of artificial links from your site.
The search engine's goal is to have quality content on websites. Previously, websites with unreadable content were at the top. Now the situation has changed: Google algorithms are regularly updated, improved, tightening the requirements for Internet resources. Penalties will not take long to come if a website contains low-quality text with a huge number of keywords or other gray or black methods of promotion.
The topic of Google filters has been raised many times, and many articles have been written about it. But finding complete information in one place is quite difficult. That's why we have prepared an overview of all sanctions and search engine algorithms in one article.
How to detect if a site is under a filter
There are three common ways to diagnose filters.
First, you need to install the Google Analytics counter and add the site to the service for webmasters - Google Search Console.
Then go to the section "Security issues and manual actions". If there are no imposed manual sanctions, the window will say that there are no problems.
Check the resource manually. If there are problems, you will find a notification that will contain recommendations and a description of the objects to be corrected. After the correction, request a re-check. If no problems are found, the restrictions on the resource will be removed.
We check the presence of pages in the index. To do this, use a regular search engine. In the search bar, enter "site: site name" and check the number of results. If it has decreased sharply, the site has fallen under the Google filter. Sometimes venezuela whatsapp number database a slight drop can be associated with a natural decrease in the search query, seasonality, etc. In this case, the decrease occurs smoothly, without sharp jumps, unlike the situation when a filter is applied.
We check the resource positions through services. Special SEO tools have been developed to help check the resource positions. To do this, you need to download a list of key phrases, enter the site name and select a search engine. It is recommended to conduct such a check regularly to promptly track possible problems and quickly eliminate them.
Manual sanctions
Dishonest methods of resource promotion can be recorded by Google assessors. If they see something suspicious, a fine is imposed. The notification contains information about the type of restriction imposed.
Reasons for imposing sanctions may include:
presence of spam in structured markup;
user generated spam;
hacked resource;
useless, uninformative content of the resource;
artificial links to the resource;
the presence of artificial links to the site;
hidden and masked redirection;
presence of hidden text;
aggressive spam;
presence of an excessive number of keywords;
free hosting services that distribute spam;
the presence of artificial links from your site.