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Disadvantages of PPC

Posted: Wed Jan 22, 2025 3:30 am
by mdmarouf988
The information to be included in the ad copy is imported into Google Ads in advance in a format called a " data feed ." A data feed is data that has been processed so that product information and other information can be distributed by advertising media. When data such as product price, stock, size, and sale period are registered in table format, the ad copy is updated on the advertising media side based on the registered data. By combining the ad customizer with a data feed, it becomes possible to display hundreds of different headlines and descriptions in a single ad copy.

You can learn more about responsive search ads in this article.

What are responsive search ads? Explaining their features, submission methods, and how to use them
2023.02.28
What are responsive search ads? Explaining their features, submission methods, and how to use them
Responsive search ads are an ad menu that automatically displays combinations of headlines and descriptions that are highly relevant to the search term. This article explains the features and benefits of responsive search ads, as well as how to set them up. ...
Yahoo! Ads also offers a similar feature called Ad Customizer .

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⇒Click here to download the service introduction document

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What Ad Customizer can do
Ad customizers can do a variety of things, but there are three main ones:

Change ad text depending on search terms
Include detailed product information in your ad copy
Promote regularly scheduled events
Change ad text depending on search terms
Ad copy can be changed depending on the words or phrases used in a user's search. For example, if a user searches for the keyword "women's coats fall," ad copy such as "Check out the latest collection of women's coats fall" can be dynamically generated and displayed.