So, How Can Brands Promote Themselves To Chinese People in the USA?
Posted: Sun Dec 22, 2024 5:09 am
The same issue of limited geo-targeting options is true for advertising on other leading Chinese social media platforms like Little Red Book, Bilibili, and Zhihu.
So, what are the best options for international and local brands to reach overseas Chinese in the USA and other countries outside mainland China?
WeChat is Still Beneficial
For one, you can – and should – still be active on leading Chinese indian whatsapp number social media platforms like WeChat. Why? Organic content marketing (publishing articles and useful/entertaining content) will help you to
raise brand awareness
gain more followers, and
increase sales
But since you can’t advertise on WeChat to Chinese people in the USA, what other options are there?
More Ways to Reach Overseas Chinese in the USA and Beyond
To effectively reach an audience who may not use Western online services like Facebook or Google, there are several alternative approaches.
c
Adapt your international website to cater to Chinese culture and preferences
Targeted email marketing (Mandarin)
Influencer collaborations to promote your brand on their Chinese social media accounts
Content creation and localization (landing pages, videos, etc.) for overseas Chinese communities
SEO for Google, so US-Chinese can find you when searching in Mandarin
Chinese PPC campaigns on Google
Local Chinese community newspapers and magazines
As you can see, the right strategies allow global brands to reach Chinese people outside of mainland China, even without WeChat advertising! Do you want to get started?
Tell us about your project.
Leave a Reply
Your email address will not be published. Required fields are marked *
So, what are the best options for international and local brands to reach overseas Chinese in the USA and other countries outside mainland China?
WeChat is Still Beneficial
For one, you can – and should – still be active on leading Chinese indian whatsapp number social media platforms like WeChat. Why? Organic content marketing (publishing articles and useful/entertaining content) will help you to
raise brand awareness
gain more followers, and
increase sales
But since you can’t advertise on WeChat to Chinese people in the USA, what other options are there?
More Ways to Reach Overseas Chinese in the USA and Beyond
To effectively reach an audience who may not use Western online services like Facebook or Google, there are several alternative approaches.
cAdapt your international website to cater to Chinese culture and preferences
Targeted email marketing (Mandarin)
Influencer collaborations to promote your brand on their Chinese social media accounts
Content creation and localization (landing pages, videos, etc.) for overseas Chinese communities
SEO for Google, so US-Chinese can find you when searching in Mandarin
Chinese PPC campaigns on Google
Local Chinese community newspapers and magazines
As you can see, the right strategies allow global brands to reach Chinese people outside of mainland China, even without WeChat advertising! Do you want to get started?
Tell us about your project.
Leave a Reply
Your email address will not be published. Required fields are marked *