Understanding Digital Marketing from the Definition

[ishanijerin1]

First, let's clarify the definition of digital marketing, which many people think they understand but don't actually understand. Many people think it is the same as web marketing, but digital marketing is a marketing strategy that utilizes all online data, and is not a method limited to the web.

Email newsletter delivery

Information gathering using SNS

Utilizing mobile device apps

Collecting your online behavior

Accumulate and analyze customer data

Integrate sales data from brick-and-mortar uses of physician database stores and e-commerce

Operate a company blog to disseminate information

Placing listing ads etc.

E-commerce site management

All of these are digital marketing strategies, and it is very meaningful to combine multiple strategies to tackle them strategically. Of course, individual strategies such as running a company blog can also be effective, but by definition, digital marketing is about working on a comprehensive strategy online.

Why is digital marketing difficult in the manufacturing industry?
From the past experiences of many manufacturers trying digital marketing, it has become clear that there are three barriers that hinder their efforts. The first is "low number of searches related to the product," the second is "lack of internal understanding," and the third is "poor website operation system."

Fewer searches for the product
As a premise, given that many B2B manufacturing businesses deal with niche products that are different from consumer products, the number of online searches for them tends to be extremely low.

Check the number of searches using Google Ads Keyword Planner, etc. Considering that it is a niche product, you want the number of searches to be at least 100, and ideally 300 or more.

However, if , you will find that many manufacturing companies have less than 100 searches. The starting point of digital marketing is "online user searches." Therefore, if the number of searches is small, the marketing effect will be reduced accordingly.