German market analysis: key trends and opportunities
Posted: Sun Dec 22, 2024 5:14 am
Expanding into the German online market offers great opportunities for business development, but there are a few key aspects to consider. One of them is the translation of the offer that allows you to reach country code philippines mobile German customers. According to data from the German Retail Institute (EHI), there are no less than half a million online shops in a country with 83 million inhabitants. In order to conquer the market, it is necessary to meet the high expectations of German customers, which is important for establishing long-term customer relationships.
An important aspect for German trade is the payment methods and delivery of goods to Germany. Customers who access the website for the first time will also pay attention to environmental protection and corporate social responsibility . Suppliers of German products should take note of this, as even thrifty people are willing to spend more money on a product if it has environmentally friendly packaging or if the delivery of the goods takes place via a shorter transport route.
When conquering a new market, Polish exporters should focus on innovative solutions and digitalisation in the procurement sector. Online sales can be increased by registering in e-Procurement systems or platforms such as SupplyOn that allow verification of the counterparty . German business partners value not only the price, but also the reliability and quality of the products, which is an advantage of Polish goods.
The automotive, engineering and chemical industries are key to the German economy and attract investors due to their dynamic growth and importance in industry and exports. According to the OMP report , the most important export products are motor vehicles and pharmaceuticals.
It is worth noting that Germany's insurance market is the second largest market in the world, as it attracts numerous international companies and investments. This encourages its innovation and competitiveness, leading to the development of more diverse and customized insurance products.
An important aspect for German trade is the payment methods and delivery of goods to Germany. Customers who access the website for the first time will also pay attention to environmental protection and corporate social responsibility . Suppliers of German products should take note of this, as even thrifty people are willing to spend more money on a product if it has environmentally friendly packaging or if the delivery of the goods takes place via a shorter transport route.
When conquering a new market, Polish exporters should focus on innovative solutions and digitalisation in the procurement sector. Online sales can be increased by registering in e-Procurement systems or platforms such as SupplyOn that allow verification of the counterparty . German business partners value not only the price, but also the reliability and quality of the products, which is an advantage of Polish goods.
The automotive, engineering and chemical industries are key to the German economy and attract investors due to their dynamic growth and importance in industry and exports. According to the OMP report , the most important export products are motor vehicles and pharmaceuticals.
It is worth noting that Germany's insurance market is the second largest market in the world, as it attracts numerous international companies and investments. This encourages its innovation and competitiveness, leading to the development of more diverse and customized insurance products.