Think over mutually beneficial conditions
Posted: Wed Jan 22, 2025 11:12 am
Build affiliate sales Affiliate sales are when your product or service is promoted by other companies. They take on the work of sales, marketers, and sometimes even technical support. And in return, they receive a portion of your revenue. For example, a percentage of the transaction. With the help of partners, you can reach customers that you could not reach before due to geography, a narrow niche, or a small sales department. It's best if your product and your partner's product complement each other. Example: You are in the car repair business. Customers will come more often if your workshop is located near their home or if you have well-targeted advertising. You can also negotiate with car dealerships. They will bring their customers to you for guaranteed service and repair, receiving in return a portion of your revenue from the transaction.
Cars break down sooner or later - the venezuela phone number list car dealership's customers become your customers. What you need for the affiliate program to work: Track which clients came from partners. In the example with car repair, we know where the client came from because the salon itself is engaged in sales and informs us when the client is ready to visit the car service. . You will need to share revenue with the partner. And often the payment is not a one-time payment, but is repeated with each purchase during the year, or even throughout the life of the client in the product. You need to calculate the percentage so that both the partner has the motivation to work with you, and your project does not go into the minus from the volume of payments.
Your product must be valuable to your partner's customers. The partnership will not last long if your product is buggy or significantly out of step with customer expectations. You need to sell cooperation with you . That is, you need to seek contact with partners yourself: talk about the advantages of the partnership, negotiate favorable conditions. There will be a lot of phone calls, lunches and mailings. Partners need to be trained . They represent your product, which means they should understand it. Write guides for them and hold webinars. Work through objections along the customer journey There are clients that the sales department really loves. They have no questions, they know exactly what they need. They call to give you money. One way to achieve such happiness is to work through objections on the customer's path in advance.
Cars break down sooner or later - the venezuela phone number list car dealership's customers become your customers. What you need for the affiliate program to work: Track which clients came from partners. In the example with car repair, we know where the client came from because the salon itself is engaged in sales and informs us when the client is ready to visit the car service. . You will need to share revenue with the partner. And often the payment is not a one-time payment, but is repeated with each purchase during the year, or even throughout the life of the client in the product. You need to calculate the percentage so that both the partner has the motivation to work with you, and your project does not go into the minus from the volume of payments.
Your product must be valuable to your partner's customers. The partnership will not last long if your product is buggy or significantly out of step with customer expectations. You need to sell cooperation with you . That is, you need to seek contact with partners yourself: talk about the advantages of the partnership, negotiate favorable conditions. There will be a lot of phone calls, lunches and mailings. Partners need to be trained . They represent your product, which means they should understand it. Write guides for them and hold webinars. Work through objections along the customer journey There are clients that the sales department really loves. They have no questions, they know exactly what they need. They call to give you money. One way to achieve such happiness is to work through objections on the customer's path in advance.