Let me mention a few USPs:
Posted: Sun Dec 22, 2024 5:21 am
Share your comment & win
What is your experience with online marketing in healthcare? What do you think are the most important success factors or pitfalls? Share your reaction under this article and get a chance to win 1 of the 3 books Power to the people – Online marketing in healthcare (aff.), written by Sjors van Leeuwen (Zorgmarketingplatform) and Marian Draaisma (Marketing Director Pluryn), which we can raffle. We will announce the winners on May 1.
[1] Book Power to the people – Online marketing in healthcare.
Most USPs that companies express on their website or webshop are not really distinctive. They have not been thought through properly, while there are certainly possibilities to sharpen them. This article will help you out.
Who is it?
Free returns
Free delivery from €25,-
Not satisfied? Money back guarantee
90 days return policy
Pay afterwards
Which webshop are we talking about? Yes, tell philippines mobile number list me… One of the many webshops in the Netherlands probably.
How do you really distinguish yourself as a webshop in the current online playing field? Price. But what if you are not the cheapest? Service. But are you really well equipped for that? And is your competition so bad at it? Do I REALLY get better advice from you?
USP & UBR: what was it again?
We are talking about what sets your company, shop or brand apart from the competition. USP stands for Unique Selling Point / Proposition . The unique selling points are the 'unique sales reasons'. This is viewed from the organization. UBR's are Unique Buying Reasons . The unique reasons why someone makes a purchase from you. This is viewed from the side of your customer. The reasons themselves can differ from each other, but what they have in common is that they are unique. And unique means that there is only 1 of them. That your company or your product is the only one that has that property. The only one. That word in particular seems to be forgotten often.
USPs can be communicated to the customer in various ways for a webshop. When a shop invests money in a (professional) corporate identity with accompanying website design, these reasons (if all goes well) are clearly presented. But this can also be conveyed through marketing expressions. For example, USPs are often used as highlight extensions in Google AdWords or used in Facebook advertisements.
What is your experience with online marketing in healthcare? What do you think are the most important success factors or pitfalls? Share your reaction under this article and get a chance to win 1 of the 3 books Power to the people – Online marketing in healthcare (aff.), written by Sjors van Leeuwen (Zorgmarketingplatform) and Marian Draaisma (Marketing Director Pluryn), which we can raffle. We will announce the winners on May 1.
[1] Book Power to the people – Online marketing in healthcare.
Most USPs that companies express on their website or webshop are not really distinctive. They have not been thought through properly, while there are certainly possibilities to sharpen them. This article will help you out.
Who is it?
Free returns
Free delivery from €25,-
Not satisfied? Money back guarantee
90 days return policy
Pay afterwards
Which webshop are we talking about? Yes, tell philippines mobile number list me… One of the many webshops in the Netherlands probably.
How do you really distinguish yourself as a webshop in the current online playing field? Price. But what if you are not the cheapest? Service. But are you really well equipped for that? And is your competition so bad at it? Do I REALLY get better advice from you?
USP & UBR: what was it again?
We are talking about what sets your company, shop or brand apart from the competition. USP stands for Unique Selling Point / Proposition . The unique selling points are the 'unique sales reasons'. This is viewed from the organization. UBR's are Unique Buying Reasons . The unique reasons why someone makes a purchase from you. This is viewed from the side of your customer. The reasons themselves can differ from each other, but what they have in common is that they are unique. And unique means that there is only 1 of them. That your company or your product is the only one that has that property. The only one. That word in particular seems to be forgotten often.
USPs can be communicated to the customer in various ways for a webshop. When a shop invests money in a (professional) corporate identity with accompanying website design, these reasons (if all goes well) are clearly presented. But this can also be conveyed through marketing expressions. For example, USPs are often used as highlight extensions in Google AdWords or used in Facebook advertisements.