Data collection and analysis of customer behavior

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A website is an excellent tool for collecting data about a company's reach and customer preferences, which allows for better tailoring of offers and marketing strategies.
This data clearly shows that a website is an essential tool for any small business. Not only does it increase the credibility and visibility of your business, but it also opens doors to increased sales and expansion into new markets. In today's rapidly changing digital world, not having an online presence can be a big mistake that limits your business' growth.

Source: Hubspot research.



Other benefits of having a website
Having a website brings companies a number of additional benefits that can estonia mobile phone numbers database significantly impact their development and market position.

Improving local positioning
Your website, especially when optimized for local SEO, helps you rank higher in search engines for local queries. This way, when customers search for services or products in your area, your business appears as one of the first options.
Registering your business on Google My Business and integrating it with Google Maps on your website increases your visibility and makes it easier for customers to find your brick-and-mortar store.
Sales growth
A website is a tool that can significantly increase sales, both through direct online sales and by generating leads that can turn into offline sales.
Thanks to the website, your offer is available to customers 24/7, which increases the chances of shopping outside the standard store opening hours.
Concrete business benefits
More customer calls: A good website with a clearly displayed phone number and contact form can significantly increase the number of phone inquiries from potential customers.
Increased in-store visits: Customers who find your business online are more likely to visit your physical store to make a purchase or use your services.
Access to new customer groups: With a website, you can reach customers who prefer to shop online. Even if you haven't previously sold products or services by mail order, a website gives you the opportunity to expand your business and reach customers outside your local community.
Personalization of the offer: The website allows for the collection of data on customer preferences, which enables the adjustment of the offer and marketing communication to their needs and interests.
Having a website gives small businesses a powerful tool for growth and expansion. It not only improves visibility and accessibility for customers, but also opens up new business and marketing opportunities.