Several brands can participate in a collaboration
Posted: Wed Jan 22, 2025 6:34 am
each pursuing its own goal. For example, the joint project of VK Rabota, Skillbox and GeekBrains, in which the job search service expanded its audience, and online schools increased trust among their graduates.
An example of collaboration between VK, Skillbox and GeekBrains.
Where to find other companies for collaboration? Colable is a project for finding austria whatsapp number database like-minded people in the Russian media space. Companies provide basic information about their project and then receive or make partnership offers.
Blogger Collaborations
Bloggers are opinion leaders in a particular niche who can influence the popularity of a brand or their colleague.
Companies that want to advertise a product often collaborate with bloggers, and in return are ready to provide their products or a monetary reward. This type of promotion is especially often chosen by manufacturers of games, personal computers, cosmetics, etc. The main platforms for influencer marketing are TikTok, VK and YouTube, where bloggers have their own audience, which can be several million people. After a video review of a device is released, its sales increase sharply. This type of advertising allows you to quickly tell a large number of potential buyers about a new product, and an influencer's recommendation increases sales. However, with such interaction, it is worth remembering that a negative review can negatively affect the rating. The essence of collaborations is not only to increase conversion, but also to improve the company's image.
One example of collaboration with bloggers is the Honor company, which launched an advertisement for a new laptop on the BRIG man YouTube channel, dedicated to self-assembly of computers and review of hardware and various technologies.
An example of collaboration with a blogger.
Bloggers can collaborate with each other, for example to create joint content. As a rule, such collaborations are a one-time action to maintain the effect of unusualness.
Where to look for influencers for collaboration? You can use the official statistics of YouTube
An example of collaboration between VK, Skillbox and GeekBrains.
Where to find other companies for collaboration? Colable is a project for finding austria whatsapp number database like-minded people in the Russian media space. Companies provide basic information about their project and then receive or make partnership offers.
Blogger Collaborations
Bloggers are opinion leaders in a particular niche who can influence the popularity of a brand or their colleague.
Companies that want to advertise a product often collaborate with bloggers, and in return are ready to provide their products or a monetary reward. This type of promotion is especially often chosen by manufacturers of games, personal computers, cosmetics, etc. The main platforms for influencer marketing are TikTok, VK and YouTube, where bloggers have their own audience, which can be several million people. After a video review of a device is released, its sales increase sharply. This type of advertising allows you to quickly tell a large number of potential buyers about a new product, and an influencer's recommendation increases sales. However, with such interaction, it is worth remembering that a negative review can negatively affect the rating. The essence of collaborations is not only to increase conversion, but also to improve the company's image.
One example of collaboration with bloggers is the Honor company, which launched an advertisement for a new laptop on the BRIG man YouTube channel, dedicated to self-assembly of computers and review of hardware and various technologies.
An example of collaboration with a blogger.
Bloggers can collaborate with each other, for example to create joint content. As a rule, such collaborations are a one-time action to maintain the effect of unusualness.
Where to look for influencers for collaboration? You can use the official statistics of YouTube