Here's what the first five lines mean
Posted: Wed Jan 22, 2025 6:53 am
This dimension doesn't tell you how much of your traffic comes from paid search versus organic search.
For this, you need to look at your traffic support.
AVERAGE
Traffic support tells you what kind of traffic is coming to your site. Another way to look at it is to ask yourself how this traffic came to your site.
Below you can see the same 111,444 sessions ranked at the Session medium level.
Sessions ranked at session support level
organic : unpaid traffic from search engines
(none) : Traffic from a visitor typing your URL into a browser or visiting a bookmark.
gmb : Traffic manually categorized from a Google business listing that has an Urchin Tracking Model (UTM) code . A UTM code is a piece of text added to the end of the URL of a link that points to your website. It helps you track the performance of digital marketing campaigns.
referral : Traffic from other websites that are not search engines (including social media sites).
cpc : Traffic from Google Ads
Source and support
Google Analytics can combine the traffic source and medium dimensions into another dimension called Source/Medium Session.
With this particular traffic source, Google Analytics shows that your chinese malaysia data Google traffic comes from three separate mediums. And you can see that organic traffic represents the largest percentage.
Session Source / Average Table
While "google/organic" and "google/cpc" are automatically categorized, "google/gmb" traffic comes from a Google Business listing that has been tagged using UTM parameters.
You can also use UTM parameters to show your traffic coming from specific marketing campaigns.
Campaign
You can use the campaign dimension to associate your traffic with specific advertising campaigns.
With the exception of Google Ads traffic (which automatically pulls the campaign name), Google Analytics doesn't report campaigns by default. You need to use UTM parameters to categorize marketing campaign data.
Like this one:
Session Campaign Table
For this, you need to look at your traffic support.
AVERAGE
Traffic support tells you what kind of traffic is coming to your site. Another way to look at it is to ask yourself how this traffic came to your site.
Below you can see the same 111,444 sessions ranked at the Session medium level.
Sessions ranked at session support level
organic : unpaid traffic from search engines
(none) : Traffic from a visitor typing your URL into a browser or visiting a bookmark.
gmb : Traffic manually categorized from a Google business listing that has an Urchin Tracking Model (UTM) code . A UTM code is a piece of text added to the end of the URL of a link that points to your website. It helps you track the performance of digital marketing campaigns.
referral : Traffic from other websites that are not search engines (including social media sites).
cpc : Traffic from Google Ads
Source and support
Google Analytics can combine the traffic source and medium dimensions into another dimension called Source/Medium Session.
With this particular traffic source, Google Analytics shows that your chinese malaysia data Google traffic comes from three separate mediums. And you can see that organic traffic represents the largest percentage.
Session Source / Average Table
While "google/organic" and "google/cpc" are automatically categorized, "google/gmb" traffic comes from a Google Business listing that has been tagged using UTM parameters.
You can also use UTM parameters to show your traffic coming from specific marketing campaigns.
Campaign
You can use the campaign dimension to associate your traffic with specific advertising campaigns.
With the exception of Google Ads traffic (which automatically pulls the campaign name), Google Analytics doesn't report campaigns by default. You need to use UTM parameters to categorize marketing campaign data.
Like this one:
Session Campaign Table