How to promote a website on the Internet: step-by-step instructions
Posted: Wed Jan 22, 2025 6:56 am
The level of competition on the Internet is extremely high in almost any area. In order for users to see your site, you need to promote it: optimize it for search engines, fill it with quality materials, talk about it on various online platforms.
For these purposes, you can contact marketing agencies or hire your own specialists, or you can do the promotion yourself. This is not easy and requires certain knowledge in SEO and related areas, but if you are confident in your abilities, read our article. In it, we will tell you about the main ways to promote a website on the Internet for free.
Methods of independent website promotion.
Internal website optimization
Promotion is primarily facilitated by the content of the web resource itself. Success is determined by how well it meets the requirements of search engines, whether it is interesting and convenient for users, whether it provides the necessary information. Internal optimization includes several stages. Before you start, register in the webmaster panels (Yandex.Webmaster and Google belgium whatsapp number database Search Console) and install two statistics counters on the site: Yandex.Metrica and Google Analytics. These services will help you monitor the indexing of the site and all activity occurring on it.
Collection of semantic core
Search engines need data about the subject of your site to understand when to show it to the user. This data is a set of keywords by which the robot can find the resource for certain queries. To collect the semantic core:
To begin with, make a list of all your products, their benefits and features;
Based on these, formulate phrases that can be used to search for your product or service;
add synonyms, slang expressions;
Please note possible errors and abbreviations;
Use Yandex.Wordstat and Google Ads to find out the most frequent queries on your topic.
Next, you should create a relevance map. Group all the received keys by frequency and perform clustering, i.e. determine the groups of words by which you will promote individual pages. It is also necessary to divide all queries into informational and commercial.
What are the types of search queries?
Improving the technical part
The first thing your site needs to do is get into the search engine index. To do this, you will need to fill out two files: robots.txt and sitemap.xml. The first tells the robot which web pages can be indexed and which cannot. Users should not see technical copies, so you need to instruct the search engine to display only pages with content. The second file contains a map of your site, where all internal routes are laid out and information about all pages is given. This helps simplify the search.
Redirection is of great importance. Determine the "main mirror" of the resource - its main address. 301 and 302 redirects must be set up correctly so that the search engine perceives, for example, a site with www and without www as a single whole. It is also important to remove all non-working and broken links, get rid of duplicate pages, set up the return of the 404 code on non-existent site addresses. In addition, the URL itself must be human-readable and not exceed 130 characters. Search engines prefer URLs in Latin.
For these purposes, you can contact marketing agencies or hire your own specialists, or you can do the promotion yourself. This is not easy and requires certain knowledge in SEO and related areas, but if you are confident in your abilities, read our article. In it, we will tell you about the main ways to promote a website on the Internet for free.
Methods of independent website promotion.
Internal website optimization
Promotion is primarily facilitated by the content of the web resource itself. Success is determined by how well it meets the requirements of search engines, whether it is interesting and convenient for users, whether it provides the necessary information. Internal optimization includes several stages. Before you start, register in the webmaster panels (Yandex.Webmaster and Google belgium whatsapp number database Search Console) and install two statistics counters on the site: Yandex.Metrica and Google Analytics. These services will help you monitor the indexing of the site and all activity occurring on it.
Collection of semantic core
Search engines need data about the subject of your site to understand when to show it to the user. This data is a set of keywords by which the robot can find the resource for certain queries. To collect the semantic core:
To begin with, make a list of all your products, their benefits and features;
Based on these, formulate phrases that can be used to search for your product or service;
add synonyms, slang expressions;
Please note possible errors and abbreviations;
Use Yandex.Wordstat and Google Ads to find out the most frequent queries on your topic.
Next, you should create a relevance map. Group all the received keys by frequency and perform clustering, i.e. determine the groups of words by which you will promote individual pages. It is also necessary to divide all queries into informational and commercial.
What are the types of search queries?
Improving the technical part
The first thing your site needs to do is get into the search engine index. To do this, you will need to fill out two files: robots.txt and sitemap.xml. The first tells the robot which web pages can be indexed and which cannot. Users should not see technical copies, so you need to instruct the search engine to display only pages with content. The second file contains a map of your site, where all internal routes are laid out and information about all pages is given. This helps simplify the search.
Redirection is of great importance. Determine the "main mirror" of the resource - its main address. 301 and 302 redirects must be set up correctly so that the search engine perceives, for example, a site with www and without www as a single whole. It is also important to remove all non-working and broken links, get rid of duplicate pages, set up the return of the 404 code on non-existent site addresses. In addition, the URL itself must be human-readable and not exceed 130 characters. Search engines prefer URLs in Latin.