Site Audit Report Screenshot
Start by working through the errors, warnings, and notices and you will see issues presented in different groups based on their importance.
site audit problems
Click on any of the "how to fix" links next to errors, warnings, or notifications, and you'll receive advice on what they mean and how you can resolve them. Take some time to familiarize yourself with the tool and work on as many areas as you can.
6. Create good content that is attractive to your customers
When creating content, think carefully about what your customers need to know about your products and services. You need to educate users about your product, inform them about how your business can help them, and convince them to choose you.
But let’s not forget that content is one of the top 3 ranking factors on Google. It’s often the difference between good and bad visibility. Content helps users understand what you offer and identify with your unique selling proposition (USP). It also helps search engines understand what your page is about and your level of expertise.
And content means more than just words. Think about how you can use images, videos, or other media to engage your visitors, too. If you're looking for other ways to improve your content, you can read " A Quick and Easy Guide to Creating Relevant Content That Ranks and Converts ". It includes great advice on how to create content for your site.
Author Chris Giarratana states:
The only difference between websites today is their content. Good content is what allows you to be found in search engines and convert potential customers into paying customers.
— Chris Giarratana
Take the time to create content that makes your customers want to buy from you.
7. Optimize your page titles, meta descriptions, and header tags
One of the main changes you can make is to properly optimize your site:
Title tags
Meta description
Header tags
Not familiar with these terms?
Title tags, also known as page titles, are the titles found above each listing on Google.
Google SERP result title tag screenshot
Meta descriptions are the lines of text found on Google below the title to add more information about a result.
Google SERP result meta description screenshot
And header tags are the visible headings on a web page (H1 to H6 headings):
divorce attorney blog with h1 tag screenshot
Optimizing title and header tags using the page's target keywords can have a very positive impact on your website's ranking. Meta descriptions are not used as a direct ranking factor, but they can help you increase your click-through rate, which is a ranking factor.
But how do you optimize these on-page SEO elements ?
Title tags
Our basic SEO guide for title tags recommends the following tips:
Keep titles between 55 and 60 characters
Use target keywords in the title
Describe the content of your page in the best possible way
Use words like how, why, what, and where to make it clear to people what they are going to find on the page.
Use words like best, review, and ultimate to get users to click.
Write unique titles, don't duplicate them
Use your company or brand name wisely
Keep it simple
Meta descriptions
Our basic SEO guide for meta descriptions recommends the following tips:
Keep them between 1-2 sentences (140-160 characters) in length
Don't forget to include your keyword
Add a call to action if applicable
Avoid duplicate meta descriptions
Make them meaningful and descriptive, matching your content
Address an emotion
Header tags
Our top tips for writing header tags are:
You should use an H1 tag for the main heading of each page
Include keywords naturally, don't force them or over-optimize them
Use H2-H6 tags to divide the content of your page
Write for users, not search engines
Summarize what is in the content they head
Work on each page of your site individually, optimizing it based on the keywords you have identified.
You can also use our On-Page SEO Checker to help you out and offer further suggestions.