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UTM tags (Urchin Tracking Module) are a special fragment in the page address (URL) that helps track advertising traffic and optimize advertising campaigns. In this article, we will tell you in detail why UTM tags are needed, where they are used, and how to create them yourself.
What are UTM tags for?
UTM tags are needed to solve the following problems:

detailed study of the traffic source;
analysis of incoming data;
creating A/B testing;
assessing the effectiveness of an advertising campaign;
increasing conversions on the site.
Yes, with the help of UTM tags you can close many tasks, but the global goal of using this tool can be formulated as follows - tracking and analyzing traffic.

What UTM tags look like in URLs
Technically, UTM tags are implemented as site request parameters, transmitted in the URL after the question mark symbol — “?”. Let’s look at the example of our site.

This is what UTM tags look like in a website address.Example of URL tags.
The full address looks like this:

https://eurobyte.ru/? utm_source =yandex& utm_medium =cpc& utm_ bosnia and herzegovina whatsapp number database campaign ={campaign_id}& utm_content ={ad_id}& utm_term ={keyword}

This is an example of an address with tags for advertising in Yandex.Direct, where:

utm_source is a description of the traffic source (for example, advertising from Yandex or Google, from social networks, etc.);
utm_medium is the type of traffic (for example, cpc (cost per click) is the cost per click on an advertisement, cpm is the cost per thousand impressions, mailing list);
utm_campaign — name or ID of a specific advertising campaign;
utm_content — number of a specific ad;
utm_term — the phrase or word that triggered the ad.
YTM tags can be generated, modified and invented independently, so these values ​​are shown as an example.

This is what a popular UTM tag generator looks like.Interface of one of the label generators.
Rules for composing UTM tags
The UTM tag must contain only one question mark "?".
Each individual parameter begins with an ampersand "&".
In 1 advertising campaign all letters must be in the same case.
Spaces are not allowed between parameters.
Use parameter names that are as simple and intuitive as possible.
To avoid errors, we recommend constructing labels using special online generators.
Be sure to check the address you receive to avoid errors.