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Strengthening collaboration between sales and marketing
The key is to implement inbound marketing that suits your company's objectives!
What is inbound marketing?
what_is_inbound_marketing_explain
Inbound marketing is a marketing technique that provides customers with useful information in order to naturally pique their interest in a company and encourage them to purchase its products or services.

This technique is used to pique customers' interest and draw them in, so it is called "inbound," which means entering from the outside.

A similar marketing term is pull marketing, which encourages customers to make inquiries by announcing your company's products and services on social media, events, search engines, videos, etc., and has a similar effect to inbound marketing.

The reason behind the emphasis on inbound marketing is the change in consumer trends. As I will explain later, in the past, push marketing and outbound marketing were mainstream, where companies would send notifications to consumers and draw them into their services.

However, in recent years, customers have started to gather information on their own before deciding to purchase or use a product or service, and the effectiveness of traditional notifications has declined significantly. Therefore, it is necessary to change marketing methods.

The difference between outbound and inbound marketing
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Outbound marketing is often compared to inbound marketing. We have summarized the differences between the two in table format.

Outbound Marketing Inbound Marketing
Methodology Mass guatemala whatsapp number database media advertising, telemarketing, direct mail, door-to-door sales Blog Video Social Media White Paper
merit Ability to formulate and execute advertising strategies according to the timing and objectives of the company Easy to differentiate from other companies
Disadvantages It can lead to consumer backlash It takes time and money to see results
In the past, advertising formats such as television commercials that deliver information to a wide range of people simultaneously were the mainstream method, considering cost-effectiveness. However, in today's world where individualization is progressing, mass advertising is no longer necessarily an effective method.

Customers are increasingly doing their own research to find the products and services they want. Customers are no longer just silent recipients of information from companies, but have begun to take the initiative in obtaining information.

Therefore, it is necessary to reconsider high-cost outbound marketing. In order to maximize the effectiveness of advertising, companies need to switch to inbound marketing, which provides the right information to the customers they "want."

What are the effects and benefits of inbound marketing?
Now that we understand the need to switch your marketing methods to inbound marketing, let's summarize what effects and benefits you can get by adopting this method.