Little Red Book: Lifestyle Templates and Consumption Decision Assistance
Posted: Sun Dec 22, 2024 5:27 am
Little Red Book is positioned to assist users in making consumer decisions and improving their lifestyles.
Integrating e-commerce with social features, the platform provides users a place to shop, socialize, share opinions on topics, and seek advice within a community of like-minded individuals.
With that being said, we’ve also found its algorithm very good whatsapp australia number at getting a wider range of content to interested users. For example, we use it to promote companies in logistics, e-commerce, and other things Little Red Book isn’t usually known for.
According to data from iMedia Research, in 2023, the main types of information on the Little Red Book platform vary by gender.
For females – It’s beauty and skincare, diet and wellness, and hair care.
For males – It’s skills learning, travel guides, sports, and fitness.
Although most users are female, the community is gradually changing.
The proportion of male users has increased from single digits to 30%, and new content trends are continuously being produced within the community.
Both content and user growth are still ongoing.
Main Types of Information Chinese Xiaohongshu Users Focus on by Gender in 2023
Douyin: High engagement and e-commerce activities
Douyin users are primarily young adults aged 18–34, with a balanced gender ratio.
User share of Douyin
Integrating e-commerce with social features, the platform provides users a place to shop, socialize, share opinions on topics, and seek advice within a community of like-minded individuals.
With that being said, we’ve also found its algorithm very good whatsapp australia number at getting a wider range of content to interested users. For example, we use it to promote companies in logistics, e-commerce, and other things Little Red Book isn’t usually known for.
According to data from iMedia Research, in 2023, the main types of information on the Little Red Book platform vary by gender.
For females – It’s beauty and skincare, diet and wellness, and hair care.
For males – It’s skills learning, travel guides, sports, and fitness.
Although most users are female, the community is gradually changing.
The proportion of male users has increased from single digits to 30%, and new content trends are continuously being produced within the community.
Both content and user growth are still ongoing.
Main Types of Information Chinese Xiaohongshu Users Focus on by Gender in 2023
Douyin: High engagement and e-commerce activities
Douyin users are primarily young adults aged 18–34, with a balanced gender ratio.
User share of Douyin