Using Salesforce as an Applicant Tracking System
Posted: Sun Dec 22, 2024 5:27 am
If CRM were a sport then Salesforce would be the heavyweight champ. But when it comes to the recruitment space, even Salesforce won’t go the distance, at least not out of the box.
Firstly, you’re dealing with both employers and candidates, two completely different types of prospect. One of these has a company name, a hiring manager, a budget holder, deadlines, stakeholders; the other has none of these, they’re an individual.
While managing employers is feasible on Sales phone number cambodia Cloud, many Salesforce users opt to build custom objects for Candidates, with a series of complex processes and workflows to follow. Managing Candidate relationships may be possible in this way, but it’ll take some serious development work to track the full application process from initial CV upload through past the second interview.
That’s why it makes sense to either integrate your ATS with Salesforce or, even better, use a Salesforce-native ATS. Applications like Bullhorn for Salesforce enable you to utilise all the relationship management, workflow, and automation benefits of Salesforce, while offering a better candidate experience, with application tracking portals and real-time closed communication with their recruiter.
Pardot helps you strike while the iron is hot
ATS provides a brilliant way of managing all stages of the opportunity, but this will merely be an expensive toy if you don’t first focus your attention on identifying these opportunities.
Combine your ATS with Pardot to first harvest recruitment opportunities using timely and tailored marketing automation, before giving candidates a smooth and seamless experience from application through to onboarding.
Marketing automation tools like Pardot will go a long way in providing timely insights into a company’s recruitment plans, drawing insights from marketing interactions across social media and email, not to mention landing page visits and form completions.
While it isn’t a magic bullet, over time you’ll start to build detailed profiles on your prospects, learning everything from their company headcount to their opinions on employment benefits. And crucially, when the time is right to make a new hire, you’ll know about it.
Here are just a few examples of how connecting Pardot with your ATS can lead to faster and more successful recruitment:
1. Know when there’s a need
The instant an employer opens an email about your latest hot candidates, visits one of your key website landing pages, or downloads a PDF, you can fire an automated campaign to nurture the employer with more-focused, tailored messaging.
Or you could even notify the relevant recruiter that this is now a red-hot lead, and that a phone call may be helpful in the circumstances. The sentiment is the same; use Pardot to listen for specific actions that imply a need and have a system in place to deal with these automatically, so as not to lose that opportunity.
Firstly, you’re dealing with both employers and candidates, two completely different types of prospect. One of these has a company name, a hiring manager, a budget holder, deadlines, stakeholders; the other has none of these, they’re an individual.
While managing employers is feasible on Sales phone number cambodia Cloud, many Salesforce users opt to build custom objects for Candidates, with a series of complex processes and workflows to follow. Managing Candidate relationships may be possible in this way, but it’ll take some serious development work to track the full application process from initial CV upload through past the second interview.
That’s why it makes sense to either integrate your ATS with Salesforce or, even better, use a Salesforce-native ATS. Applications like Bullhorn for Salesforce enable you to utilise all the relationship management, workflow, and automation benefits of Salesforce, while offering a better candidate experience, with application tracking portals and real-time closed communication with their recruiter.
Pardot helps you strike while the iron is hot
ATS provides a brilliant way of managing all stages of the opportunity, but this will merely be an expensive toy if you don’t first focus your attention on identifying these opportunities.
Combine your ATS with Pardot to first harvest recruitment opportunities using timely and tailored marketing automation, before giving candidates a smooth and seamless experience from application through to onboarding.
Marketing automation tools like Pardot will go a long way in providing timely insights into a company’s recruitment plans, drawing insights from marketing interactions across social media and email, not to mention landing page visits and form completions.
While it isn’t a magic bullet, over time you’ll start to build detailed profiles on your prospects, learning everything from their company headcount to their opinions on employment benefits. And crucially, when the time is right to make a new hire, you’ll know about it.
Here are just a few examples of how connecting Pardot with your ATS can lead to faster and more successful recruitment:
1. Know when there’s a need
The instant an employer opens an email about your latest hot candidates, visits one of your key website landing pages, or downloads a PDF, you can fire an automated campaign to nurture the employer with more-focused, tailored messaging.
Or you could even notify the relevant recruiter that this is now a red-hot lead, and that a phone call may be helpful in the circumstances. The sentiment is the same; use Pardot to listen for specific actions that imply a need and have a system in place to deal with these automatically, so as not to lose that opportunity.