Worked out the negative
Posted: Sat Dec 21, 2024 3:58 am
We promptly responded to their negative comments. For example, several girls wrote that they saw no point in the operation - after all, their figure changes after childbirth disappeared after just a couple of months. Then the clinic surgeon, following our recommendation, wrote a response in the comments. In it, he noted that such cases are not rare, but not typical for most women.
Several users stated that they see no point in ruining their figure with surgery. However, the Customer's "supporters" refuted their claims.
We believe that with proper SMM , even a negative reaction in the comments can be used in the interests of the Customer. After all, discussions often arouse the interest of users of Vkontakte publics. Many people become curious about what the clinic will respond to such harsh statements.
Therefore, the response comments in the groups are read with genuine interest. Such user involvement allows us to convey to them the arguments about the benefits of the offer even more succinctly.
This approach allowed us to:
achieve moral victories over the "haters";
improve the company's reputation at the same time;
share with the audience additional arguments in favor of the Customer.
5. Tracked the effectiveness
Three weeks of the advertising campaign were spent in daily monitoring and determining the effectiveness of advertising in different public pages.
In addition to the advertiser's personal account on VKontakte, we used a web analytics tool — Yandex Metrica. With its help, we tracked how users who came from the advertising campaign behaved on the Customer's website. The bounce rate was low — 12.4%. This meant that advertising in publics really brought in target users.
Overall, with costs of 49,973 rubles, the following results were obtained:
27 conversions were achieved - these are phone orders, clicks whatsapp canada number on the phone, and sending an application via the feedback form.
The cost of conversion is 1,850 rubles, which is acceptable for an operation costing from 150,0000 rubles.
A database of accounts was collected — profiles of users who spent more than 20 seconds on the site. Now it was possible to give them targeted advertising in the news feed. This became possible due to the fact that we installed a pixel on the Customer's corporate site. It compared site visitors with Vkontakte accounts. The Customer's site was visited daily by an average of 150 users, about half of whom had accounts "caught".
Warmed up interest in the service - initially working with a "cold" audience, we warmed up interest in the service among 2,000 people. Now we could consolidate the success by continuing to further build advertising communications with them.
As you can see, advertising in VKontakte publics allows you to effectively work with unformed demand.
Several users stated that they see no point in ruining their figure with surgery. However, the Customer's "supporters" refuted their claims.
We believe that with proper SMM , even a negative reaction in the comments can be used in the interests of the Customer. After all, discussions often arouse the interest of users of Vkontakte publics. Many people become curious about what the clinic will respond to such harsh statements.
Therefore, the response comments in the groups are read with genuine interest. Such user involvement allows us to convey to them the arguments about the benefits of the offer even more succinctly.
This approach allowed us to:
achieve moral victories over the "haters";
improve the company's reputation at the same time;
share with the audience additional arguments in favor of the Customer.
5. Tracked the effectiveness
Three weeks of the advertising campaign were spent in daily monitoring and determining the effectiveness of advertising in different public pages.
In addition to the advertiser's personal account on VKontakte, we used a web analytics tool — Yandex Metrica. With its help, we tracked how users who came from the advertising campaign behaved on the Customer's website. The bounce rate was low — 12.4%. This meant that advertising in publics really brought in target users.
Overall, with costs of 49,973 rubles, the following results were obtained:
27 conversions were achieved - these are phone orders, clicks whatsapp canada number on the phone, and sending an application via the feedback form.
The cost of conversion is 1,850 rubles, which is acceptable for an operation costing from 150,0000 rubles.
A database of accounts was collected — profiles of users who spent more than 20 seconds on the site. Now it was possible to give them targeted advertising in the news feed. This became possible due to the fact that we installed a pixel on the Customer's corporate site. It compared site visitors with Vkontakte accounts. The Customer's site was visited daily by an average of 150 users, about half of whom had accounts "caught".
Warmed up interest in the service - initially working with a "cold" audience, we warmed up interest in the service among 2,000 people. Now we could consolidate the success by continuing to further build advertising communications with them.
As you can see, advertising in VKontakte publics allows you to effectively work with unformed demand.