9. Encourage your technically included users to leverage HML
Users that are well-versed in using HML will likely appreciate that manually entered HML and conditional HML is supported on published landing pages. Just keep in mind this is for technically savvy cambodia mobile number marketers as there’s currently no HML picker in the builder.
Salesforce slide: conditional HML
Image credit: Salesforce
When testing the HML, please note that it only renders from a Published Landing Page, the Content preview will not resolve HML.
10. Pardot Business Units, Forms & Connected Campaigns
Having Connected Campaigns properly configured to individual Business Units is important for customers using Pardot Business Units. The campaign record will dictate which Pardot Business Unit the Landing Page is aligned to and, therefore, which forms it will have access to. We recommend adding the PBU name to the campaign naming schema to make this easier to differentiate for users.
Once the campaign is selected, the form picker will only display forms from the aligned Business Unit. This could be disorienting for a user who is searching for a form aligned to another Business Unit or attempting to clone a landing page into another Pardot Business Unit.
Landing Pages are able to be transferred between Pardot Business Units so long as they have no form selected. If you’d like to clone a landing page into another PBU, copy it then remove the form and select a connected campaign aligned to the Business Unit you’d like to copy the landing page into.
As we mentioned at the beginning of this post, the Lightning Landing Page Builder is designed to be incredibly intuitive and easy to use, regardless of how advanced your Pardot users are. The best way to orient yourself and onboard users, is to follow the steps required to get access and then explore the builder yourself. Enjoy!
If you do have questions or would like to enlist the help of a certified Pardot specialist to help you get setup, or manage landing page builds, you can contact the MarCloud team.